My experience and role as Senior Regional Manager for more than 15 years include strategy planning and Business development, Crisis management skills, negotiation, Persuasion & Communications skill.I am familiar with the APAC region and actively participated in the restructuring & re-organisation of the developing factory initial infrastructure. It includes overseeing the day to day management & operations of critical business units in the Production and, Sales functions. My routine and skills surround formulating, establishing and monitoring sales forecast, budget forecast and evaluate unnecessary deviations.Business training is part of my responsibilities. I dedicate myself to conduct relevant on the job training, internship for the Sales and Marketing Team. Programmes include:o Development and Implementation of Business Strategy o Development of New and Emerging Marketo Key market penetration into Middle East market o Identification & Development of new Business Opportunity.o Maintenance and up keeping of existing Business Accounts o Ensuring Achievable Sales Target are realised o Customer Satisfactiono The Knowledge in modification of seasonings and Application of Seasonings into various type of pellets.o Setting up and conduct Sensory Evaluationo Basic knowledge in HACCP Program in accordance to SQF 2000 standard and FSSC22000o Recommend, Set-up, and Commissioning of Snack Extrusion MachinesThe scope primarily covers the Middle East Region (Dubai, Bahrain, Yemen, Kuwait, Syria, Saudi Arabia, Turkey and Jordan and other SE Asia markets include Vietnam & Cambodia.