Australian born civil engineer currently studying Masters Degree in Packaging Technology and Sustainability, FH Campus, Vienna.A keen interest in the use of alternative materials to replace our every day goods. Why waste more when we can do with what we've got? With a passion for alternative music, fashion and youth cultures, he works toward developing brand value and creative concepts through a circular, systems lead approach.Ben is also co-founder of the sneaker start up Effekt whose mission is to use upcycled content to create desirable, sustainable footwear and challenge current perceptions of consumption and waste management.