• Project management for various client accounts including but not limited to budgeting and allocation, market strategy, media negotiations, design and execution• Handle over sixty social media accounts for agency clients including but not limited to content curation and creation, planning strategy for organic and paid social, monitoring and reporting of performance.

• Maintained role and functionality as acting Director of Sales & Marketing while stepping into this role.• Managed the daily operations and oversaw all departments and back-of-the-house administration.• In-sourced our facility and equipment maintenance saving 50% in labor costs and out-sourced our personal training department increasing our revenue by over $2000 per month.• Oversaw and maintained monthly, annual, and delinquent payments. Maintained employee payroll and other HR and various administrative duties.• Responsible for staffing and scheduling. Maximized efficiency of staff to shave off an average of 90 man-hours per month.• Coordinated weekly and monthly membership drive and membership appreciation events.

• Managed, hired, trained and developed sales staff.• Generated sales leads internally and externally through prospective client tours and various weekly, monthly and specialty events at the facility as well as in the community.• Qualified those leads along with my staff with a system of phone call, e-mail, and mail follow ups while maintaining our client management software. • Developed and oversaw a strategic marketing campaign in addition to that provided by Gold’s Gym International utilizing social media, direct mail, grass roots, business partnerships and other print advertising. • Motivated/rewarded sales staff and held them accountable for exceeding sales goals through daily and monthly production and evaluation protocols.

• Opened the first two Maryland Planet Fitness locations that were top ten in the country for all locations• Unable to grow as a Planet Fitness, we developed our own brand concept from the ground up and grew from two locations to six with over 35,000 members and an average cost of acquisition at $30 per member with a retention rate of over two years and average revenue of over $200 per member per year. • Performed market research to formulate more appealing consumer price-points to increase revenue.• Designed, quoted and ordered newly-branded merchandise, signage, marketing materials, etc.• Oversaw and maintained monthly, annual, and delinquent payments. Maintained employee payroll and other HR and various administrative duties.• Actively oversaw renovations and build outs for various locations while maintaining budgets and timetables.• Negotiated fitness equipment purchasing deals in excess of hundreds of thousands of dollars.• Developed and oversaw a strategic marketing campaign utilizing social media, direct mail, television and other print advertising. • Utilized my customer service, first aid and personal training background to develop trend-saavy, comprehensive, interactive employee protocols and examinations to teach and maintain their knowledge so they could provide top-notch service and act as a resource to the customers.• In-sourced our facility and equipment maintenance saving 50% in labor costs and out-sourced our personal training department decreasing our labor costs and increasing our revenue while giving us a competitive advantage over Planet Fitness franchise locations whom did not offer personal training.• Coordinated weekly and monthly events including but not limited to community outreach, membership drive events, membership retention/participation events, health fairs, and my most memorable a 5K Run/Walk Fundraiser to benefit a local burn victim.

• Hired by various restaurant/bar locations to increase sales and net profits through strategic event planning and marketing consultation.• Implemented and oversaw marketing campaign utilizing grass roots, social media and print advertising. Including personal visits to Greek Chapter meetings on a regular basis.• Held specialty and ongoing weekly events where attendance ranged from a few hundred to over one thousand guests on a regular basis yielding gross revenue for our clients in the thousands. These events had a strong Greek following and included various ‘Bid Day Bash’ events.• Responsible for staffing and scheduling. • Notable clients include Baja Beach Club, Have a Nice Day Café, Lucille’s

Interviewed for security. Hired as a bartender and was managing the bar within 6 months. Flew out for other location openings and helped locally at other BMG Concepts - Bar Baltimore and Have a Nice Day Café