• Collaborated closely with clients, immersing myself in their branding needs, target audience, and business objectives.• Developed captivating visual identities that encompass logos, typography, colour schemes, and brand guidelines, effectively representing the client’s unique brand essence.• Provided strategic recommendations on brand positioning, messaging, and visual communication, empowering clients to achieve their business goals and thrive in their industry.• Created cohesive and impactful brand collateral such as business cards, stationery, packaging, and marketing materials that consistently reflect the brand identity.• Conducted thorough market research and competitor analysis, gaining valuable insights that shape design decisions, setting the client’s brand apart in the competitive marketplace.• Continuously refined and iterated on design concepts, attentively incorporating client feedback to ensure their utmost satisfaction with the final deliverables.

• Collaborated with the creative team to develop unique brand identities and campaign graphics for celebrity & influencer podcasts.• Advised internal teams creatively as a brand guardian, establishing a unified design identity across all touch points.• Lead the evolution of the brand identity, establishing a strong point of reference that increases the creativity and longevity of the brands assets.• Created distinctive multimedia presentations to showcase campaign idea’s to aid in the visualisation for clients & podcasters.

• Presented and pitched design concepts and solutions to clients, showcasing the studio’s creative vision and ability to meet their objectives.• Collaborated closely with clients to understand their needs and translate them into innovative design concepts and strategies.• Oversaw the development and execution of branding initiatives, ensuring consistency and adherence to brand guidelines across all touch points.• Managed project timelines, budgets, and resources effectively, ensuring timely delivery of high-quality design deliverables.• Provided creative direction and vision for designers & motion designers, ensuring alignment with the studio’s overall goals and objectives.• Lead and manage teams of designers and motion graphic artists, providing guidance, mentorship, and feedback to foster their professional growth and development.

• Built and developed merchandise and accessories lines for licensed clientele such as Disney, Nintendo & Activision• Cultivated and maintained relationships with licensees and 3rd party production teams.• Oversaw the entire creative process, from product conception and design to approval from licensees.• Created detailed technical packs for production, ensuring accurate execution of designs.• Conducted rigorous quality control measures to maintain the highest standards for end products.

Under my role as a sports apparel designer at Anthemic I worked with a multitude of Esports teams designing their main uniforms for competing in. Within this role I was expected to create 3D visualisations of the kits whilst complying with any clients requests, once they were approved by the clients I would then go on to create the 2D print ready artwork. When creating print ready artwork I was expected to make sure the designs matched that of the 3D visualisation, Correct any colours to the relative CMYK colour and communicating with manufacturers to make sure the garments produced were to standard.

At DeisgnAPrint my main role was to design vector graphics for vinyl cutting. On a daily basis, I would design, set up & cut vinyl graphics ready to be printed onto different types of apparel. Whilst within this role I accumulated a range of different skills, which helped further my knowledge. Those skills are:- Embroidery- DTG Printing, Setup & Maintenance.- Vinyl Print Techniques- Apparel Brand Consultancy- Screen PrintingI also was able to work with high profile figures such as Tempa T, Sonny Green, Dice Recordings, MarzBar, Walter Gahadza and more.

I designed apparel and print template designs to be sent off to sublimation printers, I spoke with clients and partners to agree on deals, I upheld the website and partner store pages, I designed updated social media and also packed and shipped items to all around the world.