Benjamin Katz Email & Phone Number

Hoboken, Nj, Us

New York, New York, United States

New York, New York, United States

• Collaborated with clients across diverse industries to develop comprehensive tech strategy roadmaps, create relevant KPIs, and deliver actionable insights aligned with broader project objectives and unique client strategies.• Led meetings on AI and Innovation, interfacing with international teams across Merkle, fostering cross-functional collaboration and knowledge sharing while gaining exposure to various levels of the organization. • Spearheaded the development and presentation of key deliverables, including CDP (Customer Data Platform) vendor pricing estimates and ratings, demonstrating adaptability by quickly integrating into projects and translating tactical work into strategic outcomes for clients.• Conducted in-depth research and analysis for informational decks, engaging in consultative discussions with clients to identify opportunities, address challenges, and formulate data-driven recommendations to drive business growth and technology investments.

New York, New York, United States

• Worked directly with the CEO on key initiatives—advising on areas such as high-level strategy, partnerships, funding, product placement, and competitive analysis—playing an integral role in the decision-making process.• Guided the selection process for a digital advertising partner, leveraging prior experience at Dentsu, to evaluate candidates and contribute to the development and execution of Emilia George's comprehensive advertising strategy. • Developed a Pitch Deck for Series A financing by conducting an in-depth analysis of the Total Addressable Market (TAM), competitive landscape, future strategy & outlooks, and financial metrics.• Represented Emilia George at various industry conferences, fostering valuable connections and negotiated consignment and wholesale agreements with global fashion brands.

• Utilized SQL, Tableau, and Excel to manage databases and visualize data, directly guiding clients' future advertising strategies• Attended and participated in meetings with multiple data suppliers of Merkle, gaining valuable insights into the advertising industry• Communicated with internal and external experts to deepen understanding of advertising, including commerce, ad placement, performance media, advertising solutions, and data procurement

Hoboken, New Jersey, United States

• Assisted customers in purchasing eyewear, inputting prescription needs, and using POS systems while providing exceptional customer service.• Exceeded sales targets by employing effective sales techniques and providing guidance to customers onproduct options, resulting in increased sales revenue for the store

Bachelor'S Degree, Business And Technology

Activities and Societies: Treasurer and Rush Chair in the Chi Phi fraternity, SGA Senator, Community Coordinator for River and Davis.

Education record

Activities and Societies: Student Government, Principals Cabinet, Model UN, Tech Crew