Benny Pang Email & Phone Number

Brookhaven, Georgia, Us

Chicago, Illinois, Us

Spearhead the development of the Digital Shelf Analytics product within Syndigo’s ProductExperience Management suite (PXM), enhancing the syndication of product content from large brands across hundreds of retailers globally.

New York, New York, Us

As VP of Product, reporting to the Group VP of Product, I helped advertisers and marketers maximize their business outcomes by surfacing actionable insights from in-house data science models and proprietary data sets of over 1T+ signals and over 200M opted-in US individuals.* Lead our “Opportunities” product vertical that includes Descriptive, Prescriptive, and Predictive Analytics that surface to advertisers what has happened, what they should do next and what the forecasted outcome is if the action is taken.* Create an Opportunity Explorer that provides interesting market, competitive, and audience insights for advertisers and marketers to find new engagement opportunities.* Lead our global tag data collection efforts across all components of the overall Zeta Customer Data Platform (CDP+)* Collaborated with our Chief Privacy Officer on optimizing our data collection methodologies which enabled maximum data activation but also respecting user choice.* Lead the development and support of several Zeta product lines such as Zeta’s Website Personalization product that help advertisers engage with onsite customers, dynamic creatives that generate personalized ad units for programmatic display, and scored audience cohorts that advertisers can target with on platforms of their choosing.

New York, New York, Us

As VP of Product, reporting to the Chief Operating Officer, we built a Customer Intelligence Platform / Customer Data Platform for advertisers to centralize their customer data and reach audience segments across multiple engagement channels.* Platform comprises of Data Management (Data In), Engagement Channels (Data Out), Audiences, Insights, Personalized Messaging, and the AI decisioning across these components to power and optimize the Customer Journeys* Prioritize the product development with a product engineering budget of $10MM with executive and VP level management teams* Build effective teams - coach and develop the product team of 8-10 junior to senior product managers and product owners to become empowered and contributing members of the organization * Drive product vision across the global organization through company meetings and internal communications as well as create external thought leadership POVs via webinars and published articles* Encourage and develop a culture of innovation across product and engineering teams* Products recognized and awarded by industry analysts such as Gartner, Forrester, and CDP Institute* Support M&A activities including due diligence of new opportunities* Primary company resource adept to company and industry risks from both regulators and privacy groups such as GDPR and CCPA

New York, New York, Us

As the Director of Product, reporting to the Chief Product Officer, oversaw product development for an omnichannel audience activation platform as part of the company’s DMP offering.* Primary contributor / driver of many key enterprise level features including data lakes, profile stores, unified tracking, data management platform, and identity resolution services* Manage a team of 4-5 product managers each with their own scrum teams across 5 global development offices* Collaborate with the business development team in developing strategic business partnerships for the US, EU and APAC markets* Define product packaging, pricing, and messaging along with the product marketing team * Lead efforts to help reduce operational overhead in both product support and implementations

New York, New York, Us

Product lead and global office subject matter expert for our highest revenue product (~$750M gross revenue) – a high velocity programmatic Display advertising platform* Build out of our native Display advertising platform including a revision that included a full revamp of the user experience that has held up 7+ yrs compared to other platforms* Platform has scaled ~1000%+ over the years to processing and responding to over 410,000 bid queries per second globally* Conduct formal user feedback sessions with key stakeholders in various departments * Work with the data science team to design and implement machine learning optimization models throughout our platform* Develop, manage, and communicate product roadmaps across 10 global sales and development offices* Developed a weighted prioritization model to review and prioritize features with leadership and stakeholders * Collaborate with the marketing team to highlight product features with product demos, press releases and webinars* Own reporting in a cross-channel digital marketing suite specialized in attribution* Manage a team of 3-4 senior product managers

New York, New York, Us

- Continuously develop and improve on the SDLC processes- Product owner for reporting attribution features in a cross-channel digital marketing suite- Conduct user feedback sessions with key players in various departments through out the company- Demo and create product release communications for newly developed features

Fort Mill, South Carolina, Us

Product owner of AllConnect’s online retail channel, focused on improving conversions and overall customer experience* Implement process improvements fostering a more agile and communicative team environment through a cohesive product backlog, prioritization process, daily standups, and product roadmaps* Help manage our marketing agency, increasing customer acquisition through paid search campaigns, SEO, retargeting campaigns, and affiliate marketing* Implement tools to optimize and monitor online site performance (Optimost MV testing, Foresee CSAT trending, and session recordings)* Manage partner versions of the site including a retail pilot program with Best Buy* Conduct detailed and regular competitive analysis within the industry

Atlanta, Ga, Us

Product owner of Equifax’s consumer website and call center projects focused on increasing conversion rates while managing and addressing customer satisfaction trends contributing to the division’s $160M annual revenue.* Improved funnel/order conversion 60% through key changes to the conversion funnel through multivariate testing* Increased customer satisfaction (14 points) through improvements to site content, performance, and navigation; resulting in lower churn and longer lifetime revenue of subscription-based products* Improved online registration/authentication pass rate resulting in an increase of up to $6MM annualized revenue* Managed Equifax Personal Solutions’ flagship products (Score Watch, Credit Watch, Credit Report Control) as well as the introduction of a new Equifax Identity Report* Managed the company’s major re-platform/integration of Siebel CRM (multi-million dollar project in 1 year)* Successfully negotiated new and renewal vendor agreements ranging from 15% to 60% in reduced costs

Atlanta, Ga, Us

As Business Analyst Lead at Equifax, reporting to the VP of Engineering, I led and managed the team of business analysts working on all of Equifax’s B2C products* Responsible for the hiring, training, and management of a team of 10 business analysts * Defined and implemented a new project estimation and scheduling process with the business, delivery, and offshore dev teams* Developed and maintained requirements standards by auditing the junior business analysts’ documentation (BRD, SRS, use cases, prototypes, wireframes, etc) * Lead analyst for the implementation of Fatwire, a content management platform, as well as the online FCRA credit disclosure site

Atlanta, Ga, Us

My professional career started as a business analyst at Equifax – quickly advancing as I successfully executed on several large projects* Lead analyst for several large initiatives contributing to the division’s $150 million annual revenue; FACT Act (annualcreditreport.com), Credit Watch, GE, Site Redesign, PayPal, Batch Enrollment and Public Records Finder* Designed, developed, and organized key Personal Solutions’ requirements templates and processes