Benny Salaets Email and Phone Number
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Benny Salaets personal email
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I am a seasoned business leader and intrapreneur, a leader and catalyst of structural change, business development, innovation and marketing in a B2(B2)C organisation. Building on available resources and team, day by day, defining ánd executing the strategy.Open for advisory and board positions sharing my expertise and experience.Highlights of my profile :Seasoned business leader and intrapreneur with a broad and diverse trackrecord in developing new business lines and innovation, change and digital programs in several fastmoving industries in ongoing transformation. Diverse generalistic background and experience : sociologist with an MBA, business developer and marketer with a feeling for what technology can add and change to a business, legal affinity and a solid finance background managing a P&LAnalytically strong, creative strategist, with the skills to execute the strategy. Innovator, business developer and dealmaker in complex corporate environments ànd SME. Proven commercial acumen.Experience in diverse B2(B2)C industries (banking, retail, consumer data, telco, media, entertainment).Leader of multidisciplinary teams, from engineers to marcom creatives. Catalyst of change, leading by example, day by day. Acknowledged for my clear, simple communication style. Thinker and do-er (fly high & go deep) : create concept & strategy, develop case, search for partners and develop the business : get the new business up & running, down to the nitty gritty detail, executing the strategy.
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Managing DirectorSens Commun BvBetekom, Flemish Brabant Province, Belgium
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CeoLumière Benelux Jul 2022 - PresentGent, Be -
Managing DirectorSens Commun Commv Dec 2021 - PresentMy consulting and management venture. Open for consulting, management and interim management missions, as well as board and advisory board positions.
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Business AdvisorFabrique Fantastique Dec 2021 - Sep 2022Lier, Flemish Region, BeSupporting Fabrique Fantastique's growth every way I can -
Ceo (Ad Interim)The Park Playground Mar 2022 - Jun 2022Antwerp, Flemish Region, BeLeading the growth of a retail chain of premium free roam virtual reality playgrounds around Europe and beyond. -
Head Of Entertainment & Strategic PartnershipsThe Park Playground Dec 2021 - Mar 2022Antwerp, Flemish Region, BeSetting up new partnerships with content partners bringing new VR experiences on The Park Playground.Creating new forms of interaction between fans and their favourite content brands.
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Director Content DistributionStudio 100 Benelux Jun 2016 - Jun 2021Schelle, BeMajor achievements : rebuild trust of partners, successful launch of Studio 100 GO, major multimillion content deals in the Benelux, improved the P&L, launch of a multiplayer VR game for kids, ...Mission :* Business Development* Set-up of coproductions, financing and contracting of new TV and movie productions and IP* Distribution of all content of Studio 100 brands in the Benelux (K3, Nightwatch, Maya, Anubis, Heidi, Bumba,...) on all platforms, including cinema.* Managing the Studio 100 TV channels : kids channels Studio100TV (BE french & dutch), Studio 100 Hits (BE), cooking channel Njam (BE & NL)* Growing in the digital space : developing the multidevice kids content distribution platform Studio 100 GO (> 5000 video's, >40 games, >100 ebooks) and other digital channels into an alternative for linear channels -
Vice President Strategy & Business DevelopmentUpc Schweiz Gmbh Mar 2015 - May 2016Wallisellen, ChStrategy, corporate and business development for the Swiss and Austrian operations of upc cablecom (4P cable operator, member of Liberty Global)Focus on long range strategic and financial planning, fixed-mobile convergence and premium sports rights (ice hockey, football,...) -
Director Products & ContentUpc Schweiz Gmbh Oct 2013 - Mar 2015Wallisellen, ChLeading a series of successful new product & service launches : upc cablecom Mobile (the first mobile proposition of the cable operator, the 4th 'P'), MyPrime (OTT sVOD before the arrival of Netflix), Wifree, upc phone app, analogue switch off, new combi-bundlesManager of upc cablecom’s 4P products & entertainment portfolio and organisation (16 fte) – TV/video, broadband, telephony, mobile, content
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Director Content ManagementUpc Schweiz Gmbh Jan 2013 - Oct 2013Wallisellen, ChManaging upc cablecom's content offer, P&L and strategy
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Vice President Content ManagementTelenet Nov 2010 - Dec 2012Mechelen, BeDeveloping and managing Telenet's content business. Responsible for the relationships with TV & radio channels and mediapartners and the content budget / P&LLead for premium Belgian soccer TV rights auction, acquisition & roll-out -
Vice President Product Marketing TvTelenet Jun 2009 - Nov 2010Mechelen, BeManaging and developing Telenet's TV product portfolio
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Program Lead Interkabel IntegrationTelenet Jun 2008 - Dec 2009Mechelen, BeManaging the integration of the cable TV activities of 3 public cable companies (775.000 customers) into Telenet, from due diligence to IT implementation and first invoices. Complex project involving different (public) companies, restructuring the whole business relationship with these companies and the endconsumer. Delivered successfully in time.
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Director Media Strategy & Projects - Digital TvTelenet Apr 2008 - Jun 2009Mechelen, BeAs a senior member of the Product Marketing Media team responsible for major strategic marketing projects in the TV area (M&A, setting up new channels, major content deals, Interkabel integration... ) and content and media strategy definition.Managing the cost efficiency and marketing efficiency of Telenet's own TV services (PRIME, Film à la carte,...)Responsible for outsourcing of Telenet's content operations (for the Telenet's premium pay tv channels, PRIME and Sporting Telenet, and VOD operations) to Videohouse.
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Product Marketing Manager Interactive Digital TvTelenet Mar 2004 - Mar 2008Mechelen, BeOne of the main architects of the new iDTV platform. Responsible for the strategy, launch and product marketing management of all end-user services on the Telenet interactive Digital TV platform : channel packaging, business models, VOD, PVR, interactive services, design of the user interface and remote control
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Marketing Manager SubscribersCanal+ May 2003 - Mar 2004Issy-Les-Moulineaux, Île-De-France, FrMarketing manager responsible for subscriber loyalty & churn prevention.Left position after take-over of CANAL+ by Telenet; took position in Telenet Digital TV product & marketing team. -
General Manager - Founder/BoardmemberSynkronis, Member Of Wegener Direct Marketing (Today Bisnode) May 2001 - May 2003Pioneering in e-mail marketing and e-marketing automation.Founder-boardmember and later General Manager of a startup e-marketing services company
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Marketing DirectorSopres Belgium, Member Of Wegener Direct Marketing (Today Bisnode) Dec 1999 - May 2001Marketing & products director of the leading Belgian Data & Direct Marketing services company, treating, managing and collecting consumer information for one-to-one marketing purposes.Left position to manage start-up sistercompany Synkronis.
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General ManagerPin-Point Marketing, Member Of Wegener Direct Marketing Feb 1998 - Dec 1999General management of a company specialised in collecting and marketing massive consumerdata. A bridge between consumers and advertisers (mainly FMCG). SME, with 10 people personnel. Merged company with 2 sister companies into Sopres Belgium and took the position of Marketing Director in the merger.
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Direct Marketing ConsultantThe Database Marketing Company Aug 1997 - Feb 1998Consulting customers on their CRM and direct marketing stratey and campaigns
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Head Database MarketingMacintosh Retail Group - Superconfex Apr 1995 - Aug 1997Management and development of the Benelux's biggest customer database and loyalty program at Superconfex (2,4 million households, >15 million mailpieces per year)For the other operating companies : internal database marketing consultancy and services
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Marketing Information & Research ManagerIppa Bank May 1991 - Apr 1995Pioneering in the use of bank customer data for marketing actionsResponsible for marketresearch, marketing research on internal data, database marketing and segmentation.
Benny Salaets Skills
Benny Salaets Education Details
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ImdLead Forward Executive Development Program -
Ku LeuvenMajor Marketing
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Ku LeuvenCommunication Sciences
Frequently Asked Questions about Benny Salaets
What company does Benny Salaets work for?
Benny Salaets works for Sens Commun Bv
What is Benny Salaets's role at the current company?
Benny Salaets's current role is Managing Director.
What is Benny Salaets's email address?
Benny Salaets's email address is be****@****o100.be
What is Benny Salaets's direct phone number?
Benny Salaets's direct phone number is +32387*****
What schools did Benny Salaets attend?
Benny Salaets attended Imd, Ku Leuven, Ku Leuven.
What skills is Benny Salaets known for?
Benny Salaets has skills like Product Management, Strategy, Product Marketing, Television, Digital Tv, Vod, Marketing Strategy, Interactive Tv, Management, Marketing, Mobile Devices, Go To Market Strategy.
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