Benny Salaets Email & Phone Number

Betekom, Flemish Brabant Province, Belgium

Gent, BE

My consulting and management venture. Open for consulting, management and interim management missions, as well as board and advisory board positions.

Lier, Flemish Region, BE

Supporting Fabrique Fantastique's growth every way I can

Antwerp, Flemish Region, BE

Leading the growth of a retail chain of premium free roam virtual reality playgrounds around Europe and beyond.

Antwerp, Flemish Region, BE

Setting up new partnerships with content partners bringing new VR experiences on The Park Playground.Creating new forms of interaction between fans and their favourite content brands.

Schelle, BE

Major achievements: rebuild trust of partners, successful launch of Studio 100 GO, major multimillion content deals in the Benelux, improved the P&L, launch of a multiplayer VR game for kids,...Mission:* Business Development* Set-up of coproductions, financing and contracting of new TV and movie productions and IP* Distribution of all content of Studio 100.

Wallisellen, CH

Strategy, corporate and business development for the Swiss and Austrian operations of upc cablecom (4P cable operator, member of Liberty Global)Focus on long range strategic and financial planning, fixed-mobile convergence and premium sports rights (ice hockey, football,...)

Wallisellen, CH

Leading a series of successful new product & service launches: upc cablecom Mobile (the first mobile proposition of the cable operator, the 4th 'P'), MyPrime (OTT sVOD before the arrival of Netflix), Wifree, upc phone app, analogue switch off, new combi-bundlesManager of upc cablecom’s 4P products & entertainment portfolio and organisation (16 fte) –.

Wallisellen, CH

Managing upc cablecom's content offer, P&L and strategy

Mechelen, BE

Developing and managing Telenet's content business. Responsible for the relationships with TV & radio channels and mediapartners and the content budget / P&LLead for premium Belgian soccer TV rights auction, acquisition & roll-out

Mechelen, BE

Managing and developing Telenet's TV product portfolio

Mechelen, BE

Managing the integration of the cable TV activities of 3 public cable companies (775.000 customers) into Telenet, from due diligence to IT implementation and first invoices. Complex project involving different (public) companies, restructuring the whole business relationship with these companies and the endconsumer. Delivered successfully in time.

Mechelen, BE

As a senior member of the Product Marketing Media team responsible for major strategic marketing projects in the TV area (M&A, setting up new channels, major content deals, Interkabel integration... ) and content and media strategy definition.Managing the cost efficiency and marketing efficiency of Telenet's own TV services (PRIME, Film à la.

Mechelen, BE

One of the main architects of the new iDTV platform. Responsible for the strategy, launch and product marketing management of all end-user services on the Telenet interactive Digital TV platform: channel packaging, business models, VOD, PVR, interactive services, design of the user interface and remote control

Issy-les-Moulineaux, Île-de-France, FR

Marketing manager responsible for subscriber loyalty & churn prevention.Left position after take-over of CANAL+ by Telenet; took position in Telenet Digital TV product & marketing team.

Pioneering in e-mail marketing and e-marketing automation.Founder-boardmember and later General Manager of a startup e-marketing services company

Marketing & products director of the leading Belgian Data & Direct Marketing services company, treating, managing and collecting consumer information for one-to-one marketing purposes.Left position to manage start-up sistercompany Synkronis.

General management of a company specialised in collecting and marketing massive consumerdata. A bridge between consumers and advertisers (mainly FMCG). SME, with 10 people personnel. Merged company with 2 sister companies into Sopres Belgium and took the position of Marketing Director in the merger.

Consulting customers on their CRM and direct marketing stratey and campaigns

Management and development of the Benelux's biggest customer database and loyalty program at Superconfex (2,4 million households, >15 million mailpieces per year)For the other operating companies: internal database marketing consultancy and services

Pioneering in the use of bank customer data for marketing actionsResponsible for marketresearch, marketing research on internal data, database marketing and segmentation.

Lead Forward Executive Development Program

Mba, Major Marketing

Lic., Communication Sciences