I am an accomplished higher education leader with over a decade of experience in student recruitment, marketing, and strategic engagement across Australia’s leading universities. Currently serving as the Associate Director for Sales and Student Recruitment at the University of Southern Queensland, I specialise in driving innovative recruitment strategies that enhance student acquisition, outreach, and conversion.Throughout my career, I have led high-performing teams, managed large-scale recruitment events, and significantly boosted lead generation—achieving a 669% increase in leads in 2023 at UniSQ. I am passionate about widening participation in higher education, particularly for underrepresented groups, and I have contributed to impactful initiatives that support this mission.My leadership approach is grounded in collaboration, data-driven decision-making, and a commitment to creating exceptional experiences for prospective students. I am driven by the belief that education has the power to transform lives, and I am dedicated to fostering access, opportunity, and success for students from all backgrounds.