Benjamin Offringa Email & Phone Number

United States

- Implemented SEO strategies across web presence, increasing organic views by 30%.- Designed and built marketing automation framework, doubling inbound MQLs in 4 months.- Launched customer communications program with avg 11% CTR (industry avg. is 1.5%)

Santa Barbara, California, United States

• Reporting directly to executive leadership, lead demand generation efforts and doubled yearly revenue for three consecutive years.• Founded the marketing department, including net new FTEs and a large network of regular creative contributors.• Elevated corporate brand with full-scale website and strategy redesign, narrowing our focus to ideal customers through account-based marketing strategies.

Santa Barbara, California Area

Carpe Data provides next generation data solutions to insurance companies by leveraging social media, online content, and other forms of alternative data. Utilizing Carpe Data’s data solutions, insurers gain deeper insight into risks and significantly enhance many aspects of the insurance life cycle, including underwriting, claims, and book assessment.

Santa Barbara, California Area

• Increased site traffic more than 300% in a single year as a team of one through segmented content marketing and advertising strategies.• Formalized branding with website redesign and corporate styling guide.

Santa Barbara, California Area

In partnership with the Marketing Automation, developed and implemented automated and one-off programs that drove customer acquisition, retention, NPS, growth and product adoption:• Mastered the art of email marketing and grew to manage the global email send schedule for the entire company.• Doubled content marketing efforts through regular contribution to blog and written resources.• Managed webinar program and calendar in alignment with the editorial calendar to drive increased engagement.

Santa Barbara, California Area

Santa Barbara, California Area

• Increased communication open rates by more than 200% by testing alternative messaging styles against company standards.

Santa Barbara, California Area

• Advertised upcoming shows and festivals by coordinating campaigns through various channels including social and print media, interviews, and live performance advertisements. • Heavily involved in the creation of all aspects of theatre, based on the belief of artistic endeavor as a collective and collaborative whole.• Hired and oversaw box office attendants, provided accounting services, and helped migrate the purchase system from cash only to E-commerce. • Licensed and processed copyrighted material through various publishing houses (Samuel French, MTI, etc.)• Managed budget allotted to designers, directors, and playwrights for two consecutive Fringe Festivals which boasted the largest attendance and gross profit to date. Reviewed and approved purchase orders and expense reports to ensure budgetary compliance.

Santa Barbara, California Area

• Calculated, drafted, and assembled set pieces integral to the spatial transformation of various live theatre projects, at a professional level. • Led a team of Master Electricians in establishing and focusing a wide variety of practically applicable and aesthetically masterful lighting looks.• Successfully directed others in realizing drafted stage designs, and equipped them with a working knowledge of carpentry, painting, and construction.