Création de Kidsono, la maison de production audio des 3 - 12 ans.Plus de 200 podcasts et livres audio produits avec Gallimard Jeunesse, l’École des Loisirs, Fondation Louis Vuitton, Opéra de Paris, Centre Pompidou, Air France, Okoo, Lunii, Zodiak Kids, Bayard, Milan, Nathan, Banijay, Radio Nova, la SACEM, Deezer, Jacadi…Presse : Le Monde, Télérama, J'Aime Lire, Vogue, ELLE, France 3, RFI, Milk Magazine, LCI, France Bleu, Le Figaro, Grazia, La Vie, AirFrance Magazine, 20Minutes,… Show more Création de Kidsono, la maison de production audio des 3 - 12 ans.Plus de 200 podcasts et livres audio produits avec Gallimard Jeunesse, l’École des Loisirs, Fondation Louis Vuitton, Opéra de Paris, Centre Pompidou, Air France, Okoo, Lunii, Zodiak Kids, Bayard, Milan, Nathan, Banijay, Radio Nova, la SACEM, Deezer, Jacadi…Presse : Le Monde, Télérama, J'Aime Lire, Vogue, ELLE, France 3, RFI, Milk Magazine, LCI, France Bleu, Le Figaro, Grazia, La Vie, AirFrance Magazine, 20Minutes, Astrapi, La Croix...Artistes invités & collaborations : François Morel, Laurent Garnier, Audrey Lamy, Sébastien Tellier, Fishbach, Étienne de Crécy, Laura Cahen, Boombass, l'Impératrice, Myd, Chassol, François de Brauer, Béatrice Fontanel, Pierre-François Garel, Thierry Hancisse de la Comédie-Française, Adeline Grattard, Simone Tondo, Alessandra Montagne, Chloé Charles…#dubonsonpourbiengrandir Show less

Adaptation en livre de Madeleines de Chef.fes, un podcast original Kidsono.Vu dans Le Monde, Télérama, J'aime Lire, La Croix, ELLE...Avec Adeline Grattard, Julia Sedefdjian, Alessandra Montagne, Chloé Charles, Simone Tondo, Kazuyuki Tanaka...

Digital advertising agency.
Managing up to 10 creatives (art directors, motion designers, copywriters, illustrators). 
In charge of the creation of films, websites, digital campaigns, social media, activations, app, photoshoots ...
Sourcing photographers, directors, illustrators …
Clients: Air France KLM, Goyard, Diptyque, Louis Roederer, Hyatt, Biogen, Galbani, Lactel, Société Générale, Merck, Eurosport, Bumble ...

High-end clothing line founded with Garance Broca.
Working with more than 90 premium retailers worldwide (Colette, Le Bon Marché, Isetan, Takashimaya, Tomorrowland, Union LA, SOTO Berlin …) without agent or distributor.
Working with PR agencies in Paris and Tokyo.
Defining marketing plans for each season to provide omnicanal ideas for our shop rue Charlot, retailers, PR, website and social networks.
Setting collaborations up with White Mountaineering, Gitman Vintage, Ed Banger… Show more High-end clothing line founded with Garance Broca.
Working with more than 90 premium retailers worldwide (Colette, Le Bon Marché, Isetan, Takashimaya, Tomorrowland, Union LA, SOTO Berlin …) without agent or distributor.
Working with PR agencies in Paris and Tokyo.
Defining marketing plans for each season to provide omnicanal ideas for our shop rue Charlot, retailers, PR, website and social networks.
Setting collaborations up with White Mountaineering, Gitman Vintage, Ed Banger, Clot …
Working closely with musicians for different events (block parties, music festivals, concept albums …). Conception and production of creative assets (lookbooks, editorials, films, video games, music albums …).
Organisation of events (block parties in our store rue Charlot, fashion week presentations, PR events …).
Member of the Official Parisian Fashion Week calendar. Show less

Creative consulting.Art direction and photography for magazines (Popeye Magazine [JP], Ming Pao Weekly [HK], Steel Magazine [FR] ...) music lables (Maison de Disques [FR], Plug Research [USA] ...) and brands (Monsieur Lacenaire, Coralie De Seynes, Martell, Citroën ...).http://cargocollective.com/benoisthusson

Invited by Professor Michel Badoc to develop and provide a case study on a marketing plan for Monsieur Lacenaire.Provided industry insights and evaluated performance of 50 Masters students.

Hello Sunshine was Fred & Farid Group’s creative workshop.I developed 360° advertising campaigns for NRJ Mobile, Coyote System, Energy Shoes to name a few, and I defined Hema’s art direction and tone of voice for the France market.fredfarid.com

Newcast was the Publicis in-house brand content production company. We lent a hand to Publicis group’s agencies (Publicis Conseil, Razorfish, Digitas, ZenithOptimedia, Starcom... ) to create brand content for their clients, including Nestlé, Renault, HTC, L’Oréal, Coca Cola, Samsung and Timberland to name a few.I was in charge to conceive creative contents and then sourcing authors, creators and talents to design those.

Zed Digital was the digital and new media structure of Publicis media.Integrated to the creative studio, I worked on Starcom and ZenithOptimedia’s pitch and brought creative concepts to their media propositions.I also created websites and digital campaigns for Nestlé’s several brands, L’Oréal, Perrier, Ralph Lauren, Omega ...I won 2 advertising awards for Perrier‘s Melting’s launch.

Reload was Publicis’ communication planning agency.We lent a hand to Publicis’ group agency during their pitches by doing research, copy strategies and recommandations.

Buzzman is today the most awarded independant french agency.At this time, the company was new, and the «Buzz» word was unknown by everyone. So, we did alternative advertising, including buzz marketing, street marketing, guerilla marketing for NRJ Mobile, Lagardère Group, Quick ... Buzzman was a lab stalked by all the industry.

Medicom is a media planning agency.It was one of my initiation in advertising world. Before learning how to creat the right message, I learn how to spread it to reach the qualify audience.

Media digest, benchmarks ...