Benoit Beaudet Email & Phone Number

Longueuil, Québec, Canada

Accompanying companies in consultation or training mandates as * : - Marketing : price/product strategy, distribution, category management, merchandising- Buying : cost, negociation, replenishment- Sales : meet a buyer, store merchandising, customer service, shops- For executive commitee : strategic plan, marketing plan* for all types of business, with specialization in food business and wine-beer-spirit-alcohol business also

Montreal Area - Québec, Canada

Mandates in management, strategic or operational developments, and merchandising activities

Blainville, Qc, Canada

Partner and Vice-President of Business DevelopmentSelection of new producers of alcoholic products,Strategy and merchandising with liquor boards (monopolies)Negociation and general follow-up with producers

Montreal Area, Canada

Regular Wines Marketing & Buying Director (1 year): $1.7 billion in sales/year • Responsible for a team of 20 marketing and promotion specialists for wines from more than 50 countries, generating more than 50% of the sales – Establishing the strategic direction, rebalancing the product and promotions directory, renegotiating the cost price.• Overseeing the "products/suppliers" aspect of the new "SAQ Inspire" direct marketing program targeting more than 1.5 million clients.Project Manager – Category management (3 years)• Developing category management strategies and implementating changes in the involved departments: direct coaching of more than 1,500 employees, complete redesigning of planogramming and new layouts for 400 stores, creating "l'espace Cellier", and redesigning the promotional programs.Marketing Manager – Specialty products, rare and prestigious (5 years)• Overseeing a team of 18 marketers in charge of more than 9,000 wines/spirits and negotiating with 150 agents, 2,000 suppliers and professional organizations around the world. • In charge of in-store promotions, retail strategies and coordination. Cofounder of the “Cellier” magazine, creator of new wine events with international standards, responsible for the implementation of the new web format for the "Bordeaux primeur" wine campaign.• Reorganizing of "Courrier Vinicole" operations, Signature services and the SAQ wine cellar. Creating the private cellar management service.Wine and Spirit Products Category Manager (5 years): growth: 5-10% / year• Successively in charge of teams responsible for liquor/spirits, white wines, then Italy-France-Portugal.• Taking part in the implementation of the new directory management strategy, creating new promotional offers, redesigning the SAQ purchasing and marketing policy.

Montreal Area, Canada

• Wine specialist for public relations and strategic departments, organizer of tasting workshops and communication with wine columnists, member of tasting panels, trainer and co-creator of the course "production chain" for SAQ managers.• As a wine and marketing specialist, participation in three-year strategic planning for the SAQ. Member of the SAQ Ethics Committee, the review committee for the SAQ purchasing and marketing policy, and round tables with industry professionals. • Colloquiums: 2013 Executive Wine Summit at the California Wine Institute, “Export strategy for Italian wines” – guest presenter, Rome (2013).

Montreal Area

• Participating in the creation of the new Métro-SuperC-Loeb procurement division, encompassing more than 350 grocery stores in Quebec and Ontario. • Managing contracts exceeding $500 million: developing purchasing strategies, negotiating with suppliers, coordination with group banners and private labels, contract follow-up.

Montreal Area

• Negotiating $150 million in annual contracts with suppliers, and weekly marketing in flyers.

Montreal Area

• Category manager for the Maxi banner – Montreal head office: in charge of dairy products negotiation and marketing ($130 million/year) for 90 Maxi stores in Quebec and Ontario.• Category assistant for the Maxi banner – Montreal head office.• Manager of the grocery department in the largest Maxi store – Longueuil.

Montreal Area

• Helping to implement the Canadian subsidiary of this French company. • Overseeing business strategies and marketing; managing major accounts such as Rona, Costco, Walmart; recruiting and managing sales people.

Région De Montréal, Canada

• Sales support for the development of French companies’ exports to Canada.

Région De Toronto, Canada

• Mining industry production process observation and analysis in Northern Quebec, including daily runs underground to the mine. Proposing and implementating structural modifications.

Région De Lyon, France

• Director of the Haute-Savoie business agency, Annecy - FranceResponsible for the team managing the bank's corporate customers and business development accounts (loans/investments). • Director of SME accounts - headquarters, Champagne au Mt-d'Or – France.• Agricultural sector professionals Marketing Manager - headquarters, Champagne au Mt-d'Or, France.

Post-Graduate University Degree - Agd: Master Of Business Administration, Iae -, Final Thesis: Achieving Segmentation Of 22,000 Bank Accounts

+ 6 months at Crédit Agricole du Morbihan - Vannes, France

Food Technology Engineering Diploma, Food Processing Engineering

Financial And Banking Services, - 3 Years Of Training For The Bank’S Executives

First Certificate In English, - English Language

Coaching

• Becoming an inspiring, motivating and influential coach. • Developing new adapting strategies.

Category Management Diploma, Gestion Du Commerce De Détail

Category management: Theory and practice with direct applications for wine and spirits categories.

Education record

• Tasting techniques, Montreal. • Food and wine matches - Jerry Comfort, California. • Business travel in the major wine regions.