Benoit De Fleurian Email & Phone Number

35 years of experience in marketing, advertising, management and social & behavior change, all at Ogilvy Paris.Grew and learnt under the benevolent gaze of Daniel Sicouri and Bernard Bureau. Had the opportunity to work on iconic brands Perrier, Coke, IBM, Nestlé, Google, Aldi, Decathlon, SonyPlaystation, Dove, Kodak, Jean-Paul Gaultier, etc. As MD from 2006 to 2013, led the transformation of Ogilvy Paris into one of the leading creative agencies in the world. The crowning achievement: winning 18 Lions and a Grand Prix at Cannes Lions 2013 with my creative partner Chris Garbutt. Started a second career in 2014, when I realized that the world of social impact would really benefit from more creativity and innovation.Created United for Healthier Kids for Nestlé and within 4 years launched an award-nominated TV reality programme in Mexico, persuaded the National Bank of the Philippines to mint a new coin, and convinced Middle East children that they had a friendly fish in their tummy - all this to inspire a major positive change in eating habits.In 2018, mandated by the Bill and Melinda Gates Foundation, worked alongside the President of the Republic of Nepal and the national cricket team captain Paras Khadka to raise a generation of players who would bring the 2039 World Cup to Kathmandu, inspiring the whole nation to provide the right nutrition for every single child to reach their potential. In parallel, studied at Harvard to deepen my behavioral science expertise. Took on a diverse range of challenges across the world. Collaborated with talented experts from all horizons. Experimented on the ground. Gave life to many unconventional ideas.Currently building a global centre of expertise on social and behaviour change and working with a diversity of clients from the public and private sector—the largest being the World Food Programme to multiply the impact and reach of their programmes in the Global South.

Listed skills include Digital Strategy, Integrated Marketing, Advertising, Digital Marketing, and 19 others.