With over 10 years of experience in leading digital transformation in Africa, I am the co-founder and COO of Terraa, an agritech startup that aims to create a sustainable and prosperous food system for the continent. Terraa connects farmers with consumers through a tech-enabled platform that ensures quality, affordability, and traceability of fresh produce. We have secured one of Africa's most significant pre-seed investments at $1.5 million and are on a mission to revolutionize the agritech sector in Africa.Previously, I was the managing director and COO of JumiaPay Group, the first African unicorn and NYSE listed company, where I spearheaded growth in sectors like e-commerce, food, and fintech across various African countries. I have also served as the CMO and COO of Jumia Morocco, where I was responsible for the marketplace value proposition, operations P&L, business growth and profitability, customer experience, and operation excellence. My core competencies include building complex operations, business strategy, tech development, and project management, for e-commerce and fintech. I am passionate about leveraging technology and innovation to make a positive impact across African industries.