Benoît Gonard Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

- Optimized the conversion funnels for the three main brands of Avanquest: PC Helpsoft (Utilities), Inpixio (Photo) and Expert PDF (PDF)- Created A/B tests on different AVANQUEST brands, to test new conversion models (subscription models, trial versions, SaaS…)- Calculated and maximized the Lifetime Value of a customer (LTV) and subscription projections- Managed the technical team (3 people): frontend, backend, tracking system…➤ Migrated to a subscription model to generate recurring revenue and increase LifeTime Value by 70%.➤ Increased crossells by +50% thanks to the deployment of a new software notification system.➤ Improved the tracking system for traffic acquisition from an accuracy of 85% to 98%.➤ Maximized the exposure of the work done by the Paris technical team to the whole company.➤ Mentored 3 brand managers to conversion rate optimization in order to use A/B tests for decision making.

Paris Area, France

- Managed traffic acquisition through marketing campaigns (SEA,Social networks, Native ads, RTB/DSP, SEO…)- Steered ROI Reporting. Budget management and planning. Yearly marketing budget of $7 millions- Optimized the conversion funnels (ads, landing pages, carts, post sales, CRM…)- Managed Utilities products: products creation, optimization and tracking➤ Built and managed a team of 5 people.➤ Increased the yearly turnover from the Utilities Software team from $4Millions to $11 Millions.

Paris Area, France

- Led growth hacking through new marketing campaigns (PPC, RTB, bundling…)- Defined and tested new business opportunities for different software categories- Created and optimized conversion funnels (ads, landing pages, carts…)➤ Thanks to this work, the Utilities business was identified as a key market for Avanquest and developed to a $22 millions business in 2023.

Paris Area, France

- Managed the merchandising and emailing campaigns for the software category on amazon.fr- Coordinated Instock management for software. In charge of orders, forecasts and products availability

Paris Area, France

- Project management for the ecommerce website microapp.com- Created and managed digital marketing campaigns (emailing, affiliation, partnerships…)- Managed the customers database (emailing, acquisition)

Paris Area, France

- Led marketing and updates on the software ecommerce website avanquest.fr- Planned and concepted CRM and emails campaigns- Created and managed marketing campaigns (SEA and affiliation)

Business School Master Degree. Major In Marketing, Marketing

ESCEM Business School Master degree. Major in Marketing

Marketing

Trinity College - 6 months in Dublin, Ireland. Marketing and international business classes