Benoit Maldague Email & Phone Number

Barcelona, Ct, Es

Monaco

Barcelone Et Périphérie

Barcelone, Catalogne, Espagne

- Pick-ups, medium/heavy vans & trucks European Program Management- European Account Manager for Renault Trucks (Volvo Group)- Renault SAS Program Partnership Manager for Medium & Heavy Vans: Investment Milestones and Contracts negotiations - In charge of Programs P&L (40ku/year & 1.1 Billion € Turnover per year)- Optimize present performance and secure future businesses through long term investment decisions to face automotive transformation shifting to Electrification, Digitalization & Connected vehicles

Région De Barcelone, Espagne

In charge of European Light Commercial Vehicles Program Management (Renault & Nissan Pick-ups)- Optimizing Segment Share, Profit and Customer Brand perception- Maximizing the vehicles P&L (25ku & 0.7 Billion € Turnover per year) by challenging its different components (investments, costs, prices & volumes)- Managing product Life Cycles to secure regulations compliance and competitiveness

Région De Genève, Suisse

Micra & Note European marketing strategy definition and implementation- Volume in 2016= 106Ku / Turnover = 1.2 Billion €- Optimization of Pricing & Line-up (products evolution, special versions, harmonization)- Organization of the new Micra sales training program for 4,300 sales executives in coordination with the Training Team and the agencies deploying the latest digital training techniques- Support subsidiaries to define their local marketing, sales and communication strategies- Coordination of all Nissan Europe Sales & Marketing functions (Product, Coms, Training, …) and all local Marketing teams (36 countries scope)- Management of 1 Section Manager

Région De Genève, Suisse

Definition and follow-up of the European Marketing strategy for NV200 (LCV) & EVALIA (PC)- Definition of the Marketing Mix for those two products- Line-up structure, product content evolution, Special Versions & product complexity reduction- Support subsidiaries to define their local marketing, sales and communication strategies- Responsible for products performances (Sales, Market Share, Profit)- Coordination role with key functions (factory, sales, subsidiaries…)- Implication in different European breakthrough projects (Shift Up Plan, Customer Promise…)

Région De Toulouse, France

Contribution to the improvement of sales performance of South West dealers- Commercial negotiations including market share, volume & incentives targets- Support dealers to define local sales and communication strategy- Accountable for dealers’ performances (Sales, Quality, Market Share)- Support dealers (stock management, product activities, training, communication, recruitment)- Acting as a business consultant, analysing the activity, providing advice and driving change indealerships in order to improve sales and customer satisfaction.

Région De Paris, France

Responsible for new cars sales and profit in 4 markets managed by independent distributors: Ireland, Israel, Iceland and Malta- External and Internal Budget plans definition (volume, profit, sales and marketing expenses)- Sales incentives definition, pricing definition and negotiations- Tracking and reporting distributors’ performances- Internal coordination role toward to the other Nissan Europe departments- Support towards distributors (stock management, product activities, line-up definition, …)

Région De Paris, France

Definition and roll-out of the Marketing and Sales for Accessories and Tires ranges- Purchasing policy management and supplier negotiations for the local Accessories and TiresLocal range- Suppliers and products selection (contacts in Europe & in Asia)- Benchmarking, Price positioning , Market surveys- Development of monthly promotional campaigns- Setting up of network and Dealer Performance Managers team sales contests- B to B Communication toward to the Network (publication of dealers notes)- B to C Communication toward to NISSAN’s customers (Press advertising, Mailings, Brochures)- Responsibility over a long term trainee

Région De Paris, France

Definition and deployment of Accessories Purchasing, Commercial and Marketing strategies- 15% turnover increase 2005 vs 2004 and 16% in 2006- Logistic and marketing costs reduction via a greater suppliers involvement- Introduction of new sales aid digital tools: menu pricing for accessories, brochures, online catalogue, customers Internet website- Management of one trainee

Région De Paris, France

Preparation and implementation of after-sales marketing and promotional campaigns- Development of marketing materials (brochures, data sheets) and publication of dealers notes.- Monitoring and analysis of competition activities and dealers performances.

Région De Paris, France

- Involvement and preparation of 2003 Marketing Plans and 2004 Budget- NISSAN Adventure Club reorganization : elected best French 4x4 club of the year 2003- Participation in the definition & launch of 2 special versions (X-Trail Free-Ride & Pick-UpVintage)- Benchmarking and competitive research via JATO to propose and define 4x4 positioning

Région De Paris, France

- In charge of a 120 supermarkets portfolio- Negotiation and listing of new products- Competitive market survey

Normandie

- In charge of a 90 supermarkets portfolio- Negotiation and implementation of promotional Operations

Education record

Nissan Executive Training Developed With Essec Business School

International And Strategic Marketing