Benoit Renault Email & Phone Number

Lyon, Fr

Lyon, Auvergne-Rhône-Alpes, France

- Marques: Nespresso Professionnel / Nunshen / Neshu- Accompagnement des entreprises dans l'aménagement de leur espace de pause- Génération de Leads / Prospection / Négociation / Closing- Réponse à des appels d'offres avec appui du projet en RDV- Suivi client

Lyon, Auvergne-Rhône-Alpes, France

Eclor développement appartient à la coopérative AGRIAL ( 12.000 Salariés, +5 Milliards € CA ) :Responsable de l'ensemble du portefeuille de marques Eclor Entreprises sur 5 marchés:Cidre (Ecusson, Loïc Raison, Kérisac, La Mordue), Jus Frais (Danao, Sunny Delight, Caresse Antillaise), Vin Effervescent (Ackerman), Sirop (Oasis Sirop, Fruiss), Cola (Breizh Cola)• Gestion d’un portefeuille de 80 magasins (parc à 55 % centralisés & 45% indépendants) dont 35 HM & 45 SM • Pilotage, développement des marques et relationnel client• Optimisation du développement des marques du portefeuille via activation des leviers sur les indicateurs 4P (Prix / Référencement / Merchandising / Promotion) ainsi que la rentabilité• Expertise multi-catégorielle sur 5 marchés différents• Vente en direct à certains magasins VIP • Formation des nouveaux responsables de secteur• Reporting régulier via le logiciel de CRM et Sharepoint online

Paris

Final Internship for the website : www.poker-academie.com :- E-marketing : Site Management (homepage=Google PR5) in globality with the operating director, management of the commercials and the ads, negotiation with clients, utilisation of HTML and SQL languages, competition analysis done every month with propositions and adaptations.- Operationnal Marketing : Marketing report, creation and improvement of databases, Photoshop, writing articles with SEO objectives, contract translation, management of the customer support and VIP customer orders in total autonomy (16K EUR /month).Results: Commercials put in place, strategic adapatation according to the marketing analysis of the competition, creation of new process, modification of the website architecture.

Berwyn, Pa (Usa)

Junior consultant for Jane P. Bearinger (American Biomedical Engineer and Entrepreneur, PhD) who wants to set-up her Biotech company in France.Market study, understanding of the dairy industry and the pathogens tests, meetings with professionals (laboratories, governmental agencies, big companies...)Results: Final report (90 pages) including a marketing understanding of the dairy industry in France and in Normandy, cross-cultural issues to avoid and recommendations for the next years.

France

Gap year internshipE-marketing : Reformed the 3 websites, QR codes created, updated news and files.Operational Marketing: Sales pitches, optimization of the existing marketing tools (softwares and customers' posters), Creation/Optimization and development of databases, photography collage (photoshop), co-working on 2012's advertisements, translation and adaptation of European marketing tools for press reviews...Results: Modification of the 3 websites done, Re-use of tools and process that were "forgottent", Technical, Marketing and Sales pitch linked together.

France

Within the "HEC entrepreneurs" missions:Organizational Audit Mission to improve the store's organization (3000 square meters) and the cross-merchandising (products available in cross-selling).Qualitative and quantitative customers' survey and competitors study.Results: Re-organization of the cross-merchandising in the store on a test zone and study of the results, global harmony of the stores changed, new signage system proposed and approved.

Lloret De Mar, Spain

Learning of a bar running during 3 months, service, cash basis accounting, indoor room and outdor management, foreign customers relations, stock management...

France

Final Internship for the DUT (Technical University Diploma).Marketing study in order to improve e-marketing tools and maximize sales.Competitors' study and business watch, creation and administering of a customers' survey.Results: Proposition to improve e-marketing tools, sales and CRM.

Master 2, Marketing Et Négociation

Mba "Cross-Cultural Marketing & Negotiation"

Oulu Business School (University Of Oulu, Finland), International Business

Semestre d'étude en Finlande durant l'année de césure

Dut, Gea (Gestion Des Entreprises Et Des Administrations)