Benoit Sanson Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

Paris Area, France

• Reflection on the EMEA acquisition strategy and implementation of paid ads campaigns (SEA, Display, Paid Social, in-Video Ads, Retargeting). • Contributing to the global digital marketing strategy and its implementation in collaboration with the countries, according to their specificities.• Definition and implementation of the SEO strategy On page & Off page.• Lead generation campaigns to drive demand & support the sales team.• Building automated report (Google Looker Studio) for the marketing team and top management. Report activities per country, per region. Report overall performance of paid advertising campaigns.• Management of advertising budgets for EMEA.• Lead content localization & development for the French website.• Recruitment and management of SEO & Communication agencies. Controlling execution and quality of deliverables and prioritizing tasks.

London, England, United Kingdom

• Launch of an e-commerce site in France with definition of acquisition strategy.• Creation and optimisation of paid advertising campaigns (SEA, Paid Social, Programmatic Ads). Performance monitoring and results analysis.• Execution of the SEO strategy to growth organic traffic and enhance online visibility.• Drove marketing initiatives (partnerships) to increase brand visibility & performance.• Definition of the CRM strategy (newsletter, loyalty programme) in order to increase retention. Developing content marketing strategies.• Overseeing the relationship between the company and the merchants.• Coordination of technical and design teams to ensure a successful partnership.

Paris

- Design and recommendations, operational implementation of ongoing projects (clientinterface, creation and production services), reporting, monitoring (digital communication),validation (testing and debugging)- Budget: Chanel, Roger Vivier, agnes b.