Head Of Analytics
CurrentSpecialisation: Google Analytics Google Tag Manager Looker Studio Data Visualisation & Reporting Digital Strategy & Consulting Data Integrity & GovernanceNotable Collaborations: Worked with brands such as: Gumtree Salesforce Expedia Coca-Cola Integrity Life Open Colleges Globus family of brands Siteminder Pointhacks Greenpeace CorelogicRoles & Responsibilities: Leading the Analytics department Overseeing Governance, Tech Support, and Innovation streams Spearheading data visualisation and reporting initiatives Defining and driving digital strategy and consulting efforts Managing a team of dedicated analysts Ensuring quality data collection, analysis, and presentation to clientsAdditional Skills: Advanced Data Modelling Cross-platform integration User Behaviour Analysis A/B Testing & Optimisation Performance Metrics & KPI development Training and mentoring Stakeholder communication and presentations