Benoit Barras work email
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Benoit Barras personal email
Successful branding and product design specialist, I utilize my skills to accelerate the transition to electric motorcycles.As Co-Founder and Co-CEO of BBM Motorcycles, I am committed to transforming the motorcycle industry toward a more sustainable future. Alongside my brother Guillaume, we leverage over two decades of experience in custom design, manufacturing, and global distribution from our previous venture, Angry Lane.Motivated by a shared commitment to innovation and environmental responsibility, we focus on creating stunning and functionally advanced electric vehicles. We prioritize style with cutting-edge propulsion technologies, creating eco-friendly products that resonate with a new generation of riders.In addition, I am a partner and Creative Design Consultant at Seventy Seven Agency, where I provide high-quality creative direction in branding and digital marketing. My experience encompasses user-centered design and effective branded content strategies that enhance brand value propositions across channels. This dual expertise allows me to develop tailored solutions that drive growth for our clients.My journey in the creative industry allowed me to develop expertise in brand and product development as well as market strategy while collaborating with various lifestyle brands. The insights I gained from working across diverse projects have been instrumental in shaping BBM Motorcycles, where I now apply this experience to accelerate the switch to electric. Join me in this exciting adventure as we redefine the future of sustainable transportation.
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Co-Founder And Co-CeoBbm MotorcyclesHong Kong
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Co-Founder / Co-CeoBbm Motorcycles Nov 2023 - PresentBilbao, Basque Country, Spain - Hong Kong SarHarnessing over two decades of motorcycle industry expertise in design, sourcing, production and worldwide distribution, BBM was founded by the Barras brothers, the driving force behind the custom motorcycle company Angry Lane.Driven by a commitment to design excellence and a need for sustainability, we have crafted a product that seamlessly blends iconic silhouettes with cutting-edge electric propulsion and battery management innovations."We are not reinventing the wheel; instead, we’re capitalizing on 140 years of motorcycle's innovations to accelerate the future of electric vehicles".
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Partner - Creative Design ConsultantSeventy Seven Agency Sep 2020 - PresentHong Kong SarSeventy Seven is a branding and design agency that combines creative vision with project management expertise. We offer tailored solutions that enhance your brand presence and resonate with your target audiences, driving innovation in both branding and product design.As Partner, I deliver high-quality creative direction and execution in branding, product design, and user-centered design. I advocate for effective branded content strategies that emphasize brand value propositions, e-commerce, user experience, and omni-channel marketing.
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Founding Partner - Creative DirectorAngry Lane Customs May 2012 - PresentHong Kong SarFounded in 2012 with my brother, Angry Lane has established itself as Hong Kong's premier destination for one-of-a-kind custom motorcycles and premium lifestyle products.Through our innovative approach, we have built a brand that resonates with enthusiasts and international collectors, offering exceptional quality products shipped to over 55 countries.At Angry Lane, we celebrate the spirit of custom craftsmanship, timeless design, and effortless cool.
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Creative Director - Outpac Designs LtdPacsafe Mar 2017 - 2020Hong Kong - SeattleDynamic Creative Director with a can-do spirit, adept at collaborating with marketers, graphic and UI/UX designers, artists, photographers, and filmmakers to craft and execute the creative strategy and vision for Pacsafe, the pioneer in anti-theft carry solutions.I excel in building brand equity through cohesive digital storytelling, GTM activation, e-commerce strategies, product packaging, visual assets, store design, video production, and studio photoshoots.Skilled in leading cross-functional discussions to create comprehensive and effective creative briefs I also focused on talent planning and development within the studio team, ensuring high-quality outcomes across all projects. -
Senior Art Director Consultant - (Philips Design/Woox)Gibson Innovations Dec 2014 - 2016Shatin Hong KongBuild and elevate brand equity through corporate communications, global BtoC visual strategy, product packaging concepts, consumer perception, brand identity guidelines.Craft brand & marketing activation concepts with creative teams through brand persona, visual storytelling and trends researches, product packaging, visual communication, in-store installations, interactive multimedia point of sales and showroom concepts. -
Senior Art Director Consultant - PhilipsPhilips Design / Woox Jan 2013 - 2016Shatin Hong KongLead, developed and implement the new Philips website visual guidelines for the thirteen 'Sound and Vision' category pages. Formatting visuals and stories to be included in web components across all responsive formats for digital and social medias.Successfully conceptualised and designed the new Citiscape brand visual and packaging. Redefined high-end brand Philips Fidelio visual proposition with products photographers and 3D renderers, from trend analysis to packaging and product photography signature.Directed Armin Van Buuren collaboration GTM activation directions for products launch, advertising, retail/POS, online dedicated and partners website/pages, online contests, apps and newsletters. -
Interior Design And Brand ConsultantHanford Consultants Ltd Jan 2008 - Jan 2015Hong KongDesigned and renovated stores, offices and properties from concept to delivery. Coordinating the communication between suppliers and contractors as well as material sourcing and production. Insured compliance and branding consistency with clients requirements for concepts stores and offices, prepared interior presentations and production files for furniture and displays fabrication. Co-managed complete fitting-out for Lacoste Offices, Mauboussin Stores, Caran d'Ache new store concept, luxury private properties and for the F&B industry.
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Senior Art Director, Studio ManagerEight Partnership Nov 2011 - May 2012Hong KongEight is an award-winning global branding and design firm. Managed a team of 5 designers, reorganizing and improving new processes for the studio and account executives. Directed, designed and developed brand identities, brand DNA, strategies, magazines and web platforms on a ten months consulting mission. Won International ARC Awards 2012. -
Founder And Head Of DesignBlack Needle 2006 - 2012Hong KongFounded in 2006 by brothers Ben and Mr G., Black Needle is a rapidly growing, innovative and alternative label specializing in exotic skins accessories and Japanese denims. With a passion for materials and details, Black Needle has built a hard core of followers for their rare accessories and jeans. Design and produce real handmade high-end leather goods and exotic skins accessories.All products are tailor made, hand-cut and saddle stitched in the workshop.Machine made and stitched products are also available like custom motorcycle seats, handbags, computer sleeves, wallets, belts and anything your imagination and our hands can produce.
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Product And Design Manager, FounderPure Products Ltd 2003 - Jan 2008Paris - Hong KongManaged a team of 3 merchandisers and designers. Build up and maintained relationship with international customers through regular tradeshows. Conducting pricing, quotations and negotiations with customers. Designed and implemented the global company marketing tools including websites, newsletters and all collaterals and brochures.
Benoit Barras Skills
Benoit Barras Education Details
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Marketing
Frequently Asked Questions about Benoit Barras
What company does Benoit Barras work for?
Benoit Barras works for Bbm Motorcycles
What is Benoit Barras's role at the current company?
Benoit Barras's current role is Co-Founder and Co-CEO.
What is Benoit Barras's email address?
Benoit Barras's email address is be****@****ons.com
What schools did Benoit Barras attend?
Benoit Barras attended Université De Reims Champagne-Ardenne.
What are some of Benoit Barras's interests?
Benoit Barras has interest in Flyingpiston Garage, Ej Insight, Conrad Leach, Dr Patch, Community, Coconuts Hong Kong, Art Statements, Cordonnerie Bruno, Roman Vuagnoux Mhc, Garage Moderne.
What skills is Benoit Barras known for?
Benoit Barras has skills like Logo Design, Packaging, Creative Direction, Brand Development, Fashion, Graphics, Product Design, Advertising, Marketing Communications, Marketing Strategy, Corporate Branding, Art Direction.
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Benoit BARRAS
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Benoît Barras
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