Member of the Director Committee of the Group Marketing function, assisting the Media Director in the strategic development of the Group Media function, continuing the development of the digital media and performance practice and developing synergies between all Group Marketing entities : client marketing, consumer research, strategic planning & PR.In addition to the maintained scope of the previous role, focusing on:- Digital Marketing, Media and Web3 (NFT/metaverse) acculturation across the Group- Adapting the Group Marketing and Media practices to the market evolutions (technical & data)- Brand & Customer Journey mapping and analysis- Cross function audience projects to define prospect & client profiles for activation by Maisons- Advising Group & Maisons on their Digital structural transformation in terms of teams, profiles and ways of working- Managing a team of specialists and project managers to drive the Group Media agenda and support all Group entities and Maisons in their Digital Media (SEA, paid social, display, programmatic...) & Organic (SEO, social) practice

Defining and optimizing the global Digital Media Group framework and standards.Supporting the Maisons* in their Digital Media activity around 4 pilars :1. Governance - ensuring digital excellence of our Maisons on all media channels (Search, Social, Display, Video, Programmatic...)2. Performance - setting best practices and developing the right digital ecosystem and media mix to deliver against the right KPI for the right objectives3. Measurement - going deeper into the comprehension of the results of the media activity, its impact on online and offline sales (Analytics, Data visualisation, Attribution...)4. Innovation - always bringing in new ways of doing digital and media to our group and Maisons*Richemont Maisons : Cartier, Montblanc, Van Cleef & Arpels, Buccellati, Panerai, IWC, Jaeger LeCoultre, Piaget, Roger Dubuis, A. Lange & Söhne, Chloé, Vacheron Constantin, Beaume & Mercier, Dunhill, Alaïa, Serapian, Purdey, Peter Millar, Net-a-Porter, Yoox, Mr Porter, The Outnet, WatchFinder.

Role : Leading client's media digital and performance strategy within regional (APAC) Mindshare FAST (Future Adaptive Specialist Team) hub based in Singapore.Mission : Identify and target the right audience with the right message at the right time in the right environment and make each digital support (website, mobile, app...) a performing conversion funnel to drive measurable ROMI.Operations :- Build and manage Programmatic Business Unit and a team of traders to run media performance campaigns for 11 markets in the region.- Run regional governance over media channels (Display, Search and Social).- Accompany technology stack and digital tools roll out (TMS, DSP, DMP, Analytics).- Manage digital and performance projects : attribution, data partnerships, brand safety...- Ensure work cooperation with creative agencies using media data and insights and launch of dynamic creatives.- Work with analytics and CRM teams on customer journey tracking to link audience and media to revenue.- Set a data driven ecosystem to deliver towards performance KPIs : CPA, CPL, ROI.- Champion data usage for performance marketing (1st party data, 3rd party data...)- Other : digital journey mapping and optimization, cross device, cross channel.

Mission: advise and support companies in their digitalizationOperations: definition of online strategies, creation of medias (website, emailing, advertising), performance monitoringSpecific skills: digital marketing, project management, mediaSectors: retail, training, recruitment, tourism, food and catering

Mission: brand and e-commerce development of Brand Connection, retail branch of a distribution group in vintage and second hand luxury productsOperations: website creation, marketing, online communicationSpecific skills: e-commerce, SEM, social media, emailingSectors: luxury, retail

Mission: creation and development the Social Media business unitOperations: offer definition, prospecting and project managementSpecific skills: social media, strategic planningSectors: recruitment, photography, retail and e-commerce, tourism, travel, catering, automobile

Mission: management of a team of consultants and salesmen (5 people)Operations: training, coaching, project monitoring, prospecting and responses to tendersSpecific skills: management, project management, salesSectors: education, cosmetics, retail and e-commerce, luxury, hotels, industry, humanitarian services, automobile

Mission: natural and paid ranking for the agency’s accountsOperations: audit, recommendations, monitoring, analysis and reportingSpecific skills: SEO, Google Adwords, analyticsSectors: finance, cosmetics, retail and e-commerce, hotels, restaurants, industry, services

Mission: search engine optimization for the agency’s accountsOperations: audit, recommendations, monitoring, analysis and reportingSpecific skills: SEO, analyticsSectors: finance, cosmetics, retail and e-commerce, hotels, restaurants, industry, services