Oversaw $1B+ of Marketing budget, 300+ people across 10 Brands, including Innovation, Media, Digital, Sponsorship and Experiential teams and DraftLine, AB’s in-house agency. Reported to the Chief Commercial Officer, Member of North America Zone Executive Committee. Led marketing transformation encompassing structure, capabilities, operating model and culture, to deliver more commercially integrated plans, centered on Cohesion, Collaboration, Coordination.

Responsible for 10YP, 3YP Strategy and planning. Reported to the Chief Executive Officer North America Zone (NAZ), and Member of NAZ AB Executive team.Led 10YP—trend and category analysis and volume forecast, to generate future-back strategy. Reset approach to portfolio (fewer, bigger, better): (1) focusing investments behind fewer ‘Mega-Brands’, (2) accelerating growth in Premium and Beyond Beer segments, and (3) doubling down on Hispanic consumers.

Led market entry of Prophet in China and helped fuel Prophet's growth in China and Asia. P&L and Team leadership. Strategy and Business Development. Client Engagement and Advisory.General Management: Co-lead of Asia Region. Leadership of Shanghai Office (~30 ppl) and P&L.Oversight of Strategy, HR, Marketing, Demand Generation, Finance and OperationsClient engagements: Growth Strategy: Market entry, Market segmentation and sizing, Portfolio strategy Brand & Experience: Positioning & Architecture, Customer Journey, Innovation, Digital solutionsOrganization & Culture: Change management, Organizational design, Measurement systemThought Leadership: Guest speaker at conferences, (American Chamber of Commerce) and co-author of various studies and articles on Brands, Marketing, Consumer Trends and Digital Transformation.

Launched and led regional expansion of Kantar Consulting in Asia. (formerly Millward Brown Optimor)P&L and Team Leadership. Strategy, Solution and Client Development. Engagement DeliveryBoard Member of Millward Brown, Africa Middle East Asia Pacific RegionGeneral Management: Set the first office in Shanghai in 2012, followed by six new offices, Tokyo, Beijing, Sydney, Singapore, Dubai, and Cape Town. ~USD 30M Total Revenue. 75 consultants Worked through integration of 'Effective Brands', acquired in 2014—contributed with senior management team to the development and implementation of new Purpose & Values; evolved Strategy & Offering; and new Operating model and ways of working.Client Engagements:Led growth and brand strategy engagements in China and AMAP, 50% Multinationals, 50% Local clients. Market entry strategy for MNCs: Grand Vision, Westland, Red Bull and AXA. Growth and portfolio strategy: Marriott International, AB InBev, ETAM, VF Corps, Diesel, Goodyear.Brand-led business transformation for Chinese clients, including Global expansion, brand positioning; portfolio management, brand architecture; organization design and capability building; brand financial valuation and KPIs/Dashboard creation: Hisense, Huawei, Midea, Youku, YiliThought Leadership:Guest speaker at conferences, such as Shanghai Digital Summit, ROI Festival, LinkedIn Connect, and at Business Schools, Fudan, CEIBS, NYU Shanghai, CKGSB Beijing and INSEAD Singapore.Author/Contributor to various global studies and articles on Brand, Marketing and Consumer Insights.

Member of early-stage leadership team, of Millward Brown Optimor, the Brand Valuation and Brand Strategy consulting unit of Millward Brown, a $1B+ global consumer research company.Client Engagements:Consulted S&P 500 companies, to help them unlock business value growth through their brands. Engagements included brand valuation (in context of M&A or licensing), ROI and investment strategies, portfolio strategy and optimization. Clients included P&G, Vodafone, Mayo Clinic, HP, Pepsi, Gucci and Ritz Paris.Thought Leadership: Contributor to the Annual BrandZ Top 100 Most valuable studies and reports.Lead partner on the "Jim Stengel's Study of Best Brands", and contributor to Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies.

Strategic Planner on American Express Global Account, at Ogilvy & Mather

CIROC Vodka, Tanqueray No. Ten (2002-2004)Tanqueray Gin (2000-2002)Strategy & Planning, Communication, Innovation, Pricing, Channel, PR, Experiential

Hennessy CognacStrategy & Planning, Communication, Innovation, Pricing, Packaging, Channel, PR, Experiential