Benoît Kassa Koumba Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

- Managing a team of 4 talented data analysts.- Responsible for Agency partnerships - (Klaviyo, Google, Meta, Motion, Adflow and more) - Spearheading Data Analytics initiatives, methodologies, processes, and platform investment.- Promoting data-informed decision-making throughout the company by partnering with our client and growth team to set higher analytical standards.- Collaborating with Data, Growth and Client team to secure reliable delivery of cross-functional projects- Setting the long-term Data Analytics vision and strategy for the department and translating these to short-term goals and a roadmap for Data Analytics.- Make sure Marveltest continues to extract maximum value out of the Data team and keep the team constantly challenged to stay above industry standards.Within my role, I manage 2 key accounts (Fashion Brand Customer & Retail Store Customer) from a growth strategy and implementation perspective.Within these projects, I manage over €1.5M of annual ad spend across multiple social marketing channels generating over €15M in online attributed revenue yearly. This includes creating marketing funnels for both lead generation and online purchases. Experience implementing loyalty programs (Voyado / Yotpo) and SMS marketing campaigns.

Amsterdam Area, Netherlands

Providing both advice and implementing solutions to a portfolio of 8 clients. Clients consist of well funded Start-ups and SME's. My role consists of a number of activities such as:Giving Advice:- Providing in depth competitor analysis and positioning of clients on the Dutch market. - Key competitor learnings, best practices and market penetration techniques. - How to identify your target audiences and tailoring value propositions accordingly.- Assessing technological needs (i.e. Conversational marketing, Email Service Providers)- Advising on online acquisition funnels for B2C & B2B customersImplementing Advice : - Setting up mail marketing tools and automation for e-commerce (i.e. Mailchimp & Klaviyo)- Innovative lead generation funnels for both B2b and B2c companies through the means of ads, landing pages and forms (i.e Unbounce and Typeform)- Ad creation across communication channels (Facebook, Instagram, Linkedin, Google) and target audience optimization.Consulting | Business Development | Cross-Functional Team Management | Project Management | Relationship Management | Stakeholder Management | Innovation | Growth Hacking

Rotterdam Area, Netherlands

BiBS is one of my passions, I work on it at after business hours and on weekends:I admire creatives for their passion, their innovations and distinct style. That's how it all started!I used to wear dungarees when DJing in nightclubs or performing on stage. That is how the idea came of creating my own clothing pieces. As a DJ, I would always carry two things: headset and USB sticks. The dungarees I purchased at the time only had pockets which could not close. That is how I came up with our first product the BiBS Original. It's a dungaree (Overall) made out of 100% cotton and made in the Netherlands. It's main features are its zipped front pocket and inside flap embroidery details. The concept behind the brand is designing workwear for creatives. It is built on a strong community of creatives with whom it continuously collaborates and gather insights to design new garments.

Amsterdam Area, Netherlands

• Designed a B2b service platform, to enable instant project quotations for clients.• Planned and designed product video concepts for Fashion Brands. • Created dedicated sales strategy for their new B2b online platform.• Setting up digital marketing structure which includes Website performance monitoring, Ad campaigns performance and email marketing.Sales | Marketing | Business Development | Cross-Functional Team Management | Project Management | Relationship Management | Stakeholder Management | Innovation |

Amsterdam Area, Netherlands

• Planned, organized and monitored several major projects namely new watch collection releases 2017, Christmas launch 2016, Valentine's day 2017 and international fashion fair exhibitions 2016/17.• Developed and maintained key customers and agent relationships to identify business needs and requirements in Finland, Sweden and Czech RepublicSales | Marketing | Business Development | Cross-Functional Team Management | Project Management | Relationship Management | Stakeholder Management | Innovation |

Amsterdam En Omgeving, Nederland

Amsterdam En Omgeving, Nederland

Responsible for French B2b accounts.Managed relevant sales channels in new territories for Rosefield.Mapped relevant social communication networks within our target audience.Used of digital marketing and social networks to increase traffic and brand awareness within our target audience.Scouted influencers (bloggers, editors, stylists, magazines) from France, Germany, Spain, UK, US and created partnerships.Sales | Marketing | Business Development | Cross-Functional Team Management | Project Management | Relationship Management | Stakeholder Management | Innovation |

Rotterdam En Omgeving, Nederland

President of the largest african focused student organisation in the Netherlands.Co-Founder of "African Business Day" or "ABD", first african business conference dedicated to students and organised by students. With participating partners such as Shell, NABC, Uber, Rabobank and more. Mission of this event is shift the perception of Africa from being the continent of issues to the new continent of opportunities. Leadership | Marketing | Business Development | Cross-Functional Team Management | Project Management | Relationship Management | Stakeholder Management | Innovation |

Master'S Degree, Management Of Innovation, Gpa: 7.71

Strategy of Innovation Organisation of Innovation Innovation Projects & Teams Idea Management Open Innovation New business Development.

Mba, Master'S Degree Exchange

Business Start-ups Social Entrepreneurship Industry & competitor analysis Storytelling

Bachelor'S Degree, International Business & Administration

- President of ASAH (Assocation of Students of African Heritage) 2014-2016 - Co-Founder of African Business Day. Business conference.