Benoit Martin Email & Phone Number

Région De Paris, France

Management of teams of 20 people on:- Digital Marketing and Customer Acquisition (SEO, SEA, Display, Social Media...)- Customer Knowledge, Relationship and Digital Communication (Feedbacks, Emails, Social Networks...)- Website and Digital Campaign Management (CMS, Marketing Automation, Personalization...)- Web Performance Measurement and Analysis (Data, Analytics, Dashboard, CRO...)- Design and User Experience (UX/UI, User-Centered Design...)

Conception, creation and animation of the new Travel Guide deployed internationally in 8 languages on the different touchpoints (Website, Mobile App, on board airplanes ...) in order to improve the customer experience and develop the revenue.- Market research and Competitive intelligence- Definition of the positioning, functional scope and business strategy- Manage agencies for creating the UX/UI with Users Tests- Monitoring the technical developments with an offshore structure- Manage the tender for texts, photos and videos production- Monitoring and validation of the content production- Plannification of next functional developments and contents- Definition of the communication strategy for the launch (contest, media on/off, event, ...) and the annual communication planTrophée de la Communication 2016 "Meilleure action sur les Médias sociaux"Business Case published in the "EBG Internet Marketing 2017"

Wizabi is a technological platform offering:- The unification of prospect path between Web and Stores- An unique concept of multi-device identification- A hyper-personalization of marketing message

Strategic advice on Digital MarketingWeb and Facebook developments

Creation of the local structure in partnership with a Moroccan communication agency: - Business Units management- Recruitment - Teams training- Offer definition- Business development- Client strategy proposals- ... Business for offshore and Local Development (Renault, inwi, Nokia, Adidas, ...).

Manage over 45 people on 8 teams.Lead technical developments and innovation.

Manage a team of 10 project managers in Search Engine Marketing projects.

Manage Search Engine Marketing Projects in several activities sectors for local and worldwide companies.