- Generated 3-year sales growth of 200+% through new strategy focused on retirement planning and protection insurance. - Diversified sales footprint by establishing new distribution partnerships with 3 large domestic banks and setting up a new independent broker channel with 25,000+ insurance agents.- Led the company to a top 3 position in variable insurance by developing competitive new products, strengthening distribution relationships and innovating customer/distributor experience. - Suspended sales of fixed-savings products to improve profitability and solvency leading to BNP Paribas Cardif being one of the best-capitalized life insurers in Korea.- Achieved transactional NPS of +47 in 2019 by deploying new technology, digitalizing front- and back-office operational processes, integrating all customer services within the KakaoTalk environment, and implementing a cultural transformation program. - Launched Cardif Lab to accelerate change and drive customer-centric innovation through design thinking, lean start up and agile development.- Increased employee engagement by 15 points in 3 years and set up a training academy to upskill workforce and improve quality of leadership.

NN Life Japan (ex-ING Life Japan) is NN Group's largest business unit with EUR 3.2bln gross written premiums, EUR 650mln new business APE and EUR 150mln operating profits in 2016. NN Group was formed through the combination of ING’s European and Japanese insurance businesses. Responsibilities expanded from previous role to include:- business strategy & planning- project management office- business architecture- advanced data analytics- innovation lab (Sparklab)- customer intelligence- digital marketing- corporate & internal communications- branding & sponsoring- corporate citizenshipManaged EUR 12mln budget and 50+ FTEs.Key accomplishments:- Led the development and execution of a new operating model and transformation roadmap aligned with the company’s Vision 2020 ambition. - Rolled out company-wide resource planning and functional capability mapping. - Recruited new transformation talent and optimized existing staff through realignment. - Achieved rapid results and improved on-time, on-budget, on-quality delivery from mid-50s to 88% after only 12 months. Execution capabilities commended by corporate leadership as best practice within NN Group.- Led the negotiation and operational execution of a strategic partnership with Sumitomo Life giving the company access to 30,000 agents. - Introduced agile methodologies to accelerate the execution of the digital transformation roadmap.- Implemented a one-stop digital service platform for independent brokers through agile and increased digital experience NPS by 35%. - Implemented Robotic Process Automation leading to productivity improvements, error reduction and 3:1 cost savings.- Set up Sparklab Japan, NN's corporate innovation lab, and recruited team of design thinking and lean startup specialists.

Promoted to identify and execute new growth opportunities, modernize the marketing organization, and lead the local separation from ING Group. Responsible for:- business strategy & planning- advanced data analytics- customer intelligence- digital marketing- corporate & internal communications- branding & sponsoring- corporate citizenshipKey accomplishments:- Revamped the go-to-market strategy for the protection business, which led to a threefold increase in sales over the 2012-2016 period and higher profit margins.- Established advanced data analytics and data-driven marketing programs supporting customer acquisition, cross-/up-selling, customer retention and underwriting. Built a team of 8 data scientists, campaign managers and digital marketers from the ground up.- Upgraded strategic planning capabilities, introduced scenario analysis and led company-wide budgeting process. - Rolled out a new digital distribution strategy, including mobile sales capability and a digital agent training platform incorporating gamification and social media elements. - Led the separation of ING Life Japan from ING Group and the local preparation of ING Insurance's IPO (now NN Group).- Delivered the brand transformation program as part of ING Insurance’s global rebranding to NN and restored brand awareness to pre-rebranding level in less than a year. Built a long-term sponsorship strategy and revamped NN's CSR program.