Benoit Moquin Email & Phone Number

Ottawa, Ontario, Canada

Developing and implementing web-focused marketing strategiesOverseeing web creative directionMarket and competitive analysis in the web industry Tracking and optimizing digital campaignsDriving brand awareness and engagement Collaborating with cross-functional teamsBudget management

Montreal, Quebec, Canada

Responsible for developing innovative and creative digital strategies for Federal government clients such as, Global Affairs, Industry Canada and many of the Federal tribunals.

Montreal, Canada Area

Head of a multi-million dollar product portfolioStrategic liaison between Richelieu and international suppliers Creates relevant, profitable products based on CRM data and market trendsExecutes North American product launches Identifies target markets and sales opportunitiesIntroduces new products and marketing strategies to key account playersAttends international trade shows around the globe

Montreal, Canada Area

Lead brand strategist for the Pierre Belvédère and Semikolon linesDirects product development and commercialization of stationery and décor productsConducts consumer research, needs analyses and consumer-product trends (B2C)Responsible for competitive intelligenceUndertakes creative direction for ad campaigns and packaging developmentMonitors the product life cycle for each productCreates region-specific marketing tools for international distributors (B2B)Plans, organizes and executes national and international trade shows (B2B)Supports and trains sales force on new products and tracks sale-progressIn charge of conducting supplier reviews and visiting key accounts by traveling within Canada and to the US, South America, Europe and AsiaResponsible for the product management team, graphic department, cataloguing team & US sales forceIncreased sales of branded products by 310% over the last 9 years

Montreal, Canada Area

Responsible for the development & purchasing of stationery and décor productsIn charge of researching market opportunities, sourcing suppliers and manufacturers, Negotiated pricing, managed inventory etc. Conducted internet focus groups (B2C)Responsible for creating and implementing sales strategies for Belvédère-branded productsPresented product lines to key accounts Represented the company at international trade fairs (B2B)Achieved significant sales increases through the creation and establishment of new product linesRaised brand awareness and increased sales through eye-catching displays & collateral (B2B & B2C)Responsible for an assistant product manager & planner/buyer

Montreal, Canada Area

Responsible for the development & purchasing of stationery and décor productsCreated design concepts for a variety of product linesDeveloped in-store Point-of-Purchase (POP's) for the company's corporate stores (B2B)Trained National Sales team on product-line features and benefitsResponsible for a planner/buyer

Lachine, Canada Area

Responsible for product-line management for: - Premium (Home Depot) and Advanta (RONA, Réno Dépot, Home Hardware etc.) (B2C)Supported a North American-wide multi-brand strategy (B2B & B2C)In charge of competitive intelligence (Pricing, positioning, estimated sales, etc.) Reviewed all reports: sales, profit margins, forecasts, additions and deletions etc.Guided the R&D department in product executionDeveloped and executed the brand strategy for Advanta (brand positioning, brand parameters, etc.)Trained North American sales team on new marketing programsPlanned and participated at Trade fairs (KBIS, SIDIM…)Responsible for a marketing coordinator

Lachine, Canada Area

Reduced production costs through development of new product packaging and labellingResponsible for developing and coordinating various marketing tools for the division (B2B & B2C)Raised sales through the creation of new sales materials, collateral, POP's, in-store displays, sponsorship, and cooperative advertisingReduced overall printing costs by 40%

Montreal, Canada Area

Assisted in the development and execution of the launch campaign for Monster.ca (B2B & B2C)Successfully managed an account portfolio of national accounts including Coca Cola, Air Canada, Michelin, Le Groupe San Francisco, Lockheed Martin, Maax and othersEffectively developed and presented marketing campaigns to clients through new media (web)Guided creative direction for advertising and collateral piecesCoordinated activities and participated in focus group researchWon the annual sales achievement award for major/national accounts

Laval, Canada Area

Successfully expanded the market through the development of new promotional toolsGenerated additional revenue for the Laval region by effectively selling add-on services to clientsOrganized and facilitated member symposiums Efficiently managed advertising agency activitiesIncreased membership by over 75% within 2 years

Laval, Canada Area

Responsible for national and international bookings, follow-up calls and development of communication reportsWorked with members to expand awareness of the bureau’s services

How To Build A Strong Brand - Seminar, Marketing

Certificate: La Publicite: Une Perspective Pratique, Advertising

Bachelor Of Arts, Marketing, Advertising, Communication

Bachelor Of Design, Architecture, Industrial Design And Urbanism

Dec, Arts & Communications

High School Degree, General