Competitive And Marketing Intelligence Analyst - Strategy Dpt.
SFR is the France's second largest telecom operator☞ Strategic RecommendationsAssisted the innovation and marketing department on strategic decisions concerning new technologies (Smartphones,NFC, M-Business, E-Business, Tablet, Netbooks, Android, iOS...) and new IT business models (Social games, Serious games, Social media...)☞ Identification of innovative technologies, IT opportunities & threatsConducted analysis of the French telecommunications market and revealed important IT opportunities and threats from competitorsResult: New Marketing operations and product offers have been launched and resilience against the competitors has been reinforced. Increased income & revenue losses avoided☞ Business Intelligence--> Devices: tablets, smartphones, notebooks...--> Constructors & OS: Apple, Samsung, iOS, Android...--> New competitors & Social Media : Google, Applications VoIP, Facebook, twitter, Youtube, Dailymotion, Orkut, Foursquare...