Benoit Rosenkranz Email & Phone Number

Paris, FR

Paris, France

• Management of the existing marketplace portfolio (Amazon, Cdiscount, Leroy Merlin, Mano Mano, etc.) with active involvement in negotiating and opening new marketplaces.
• Oversight of the setup of marketplaces and the management of feed updates.
• Strategic management of an assortment of over 10,000 product references with the goal of optimizing the diffusion of products and brands within the group, including Atmosphera, Hespéride, 5five, etc.
• Design and implementation of a commercial animation plan aligned with key events on various marketplaces, encompassing recurring events such as milestones, flash sales, promotional events, Prime Days, French Days.
• Development and optimization of the web marketing strategy to enhance visibility of offerings on marketplaces, emphasizing sponsored actions such as advertising and display.
• Rigorous performance analysis, regular report writing, and contribution to the preparation of monthly activity reports for the management.

Strasbourg, France

• Identify high potential products opportunities and monitor trends on Amazon marketplaces by using analytics tools such as JungleScout, Helium 10 and ASINspector.
• Develop strong relationships with Chinese suppliers; online, through Alibaba, DHgate, MadeInChina websites, as well as offine, at the Canton fair or in Yiwu (China) to create unique private labelled products that meet.
• Define well performing launch strategies that generate a high level of sales velocity at an early stage to boost product ranking on Amazon, by combining; giveaway contests, pricing and promotions, Amazon PPC, YouTube /.
• Create brand logos and designs for product packaging, instructions manuals and product inserts.
• Responsible for Day-to-day communication with customers, Follow-up email, customers’ segmentation and email marketing using Mailchimp.
• Monitor Amazon PPC campaigns to ensure high engagement and sales and a low cost ACOS.

Fernelmont, Walloon Region, Belgium

• Product selection: Identify from a catalogue of 8000+ SKUs, products with highest potential on Amazon and Cdiscount marketplaces.
• Inventory management: Forecast FOB orders quantities from China and monitor FBA inventory in order to optimise supply chain efficiency, avoiding stockouts and minimising storage fees.
• Amazon PPC monitoring: Manage sponsored ads campaigns across all European marketplaces and optimise products TACoS (Total Advertising Cost of Sales) to generate profitable sales by identifying high performing keywords.
• Listing development: Follow best practices to create engaging and SEO-friendly title, key products features, description and A+ content
• Performance tracking: Monitor, analyse and report on product ASIN performance, customer reviews, ratings and rankings.

London, England, United Kingdom

• Managed a cross-functional team of 3, including the Digital Marketing Manager, Content Manager and eCommerce Assistant and worked closely with the Design Team.
• Definition of Quarterly/Yearly sales plans and product consumption rates forecast to ensure Profit growth and stock availability.
• Responsible for the identification of new products opportunities: what products to sell, at what selling price, how many units to order, at what price to buy to get 20% margin.
• Product listings creation and optimisation (content, keywords, images): Identification of highly relevant keywords, collaboration with the design team to create optimised images, production of engaging and accurate.
• Day-to-day Amazon/eBay account management (customer service, FBA stock replenishment,..) and production of in-depth weekly, monthly and ad hoc reports

London, United Kingdom

• Line management of a PPC account executive.
• Devised and implemented short and long-term paid search and paid social (Facebook / YouTube) roadmaps, and executed tactics to grow clients businesses.
• Responsible for the day-to day delivery of campaigns within budget, including account management and optimization, reporting, achieving KPIs.
• Undertook and delivered monthly and quarterly business reviews with clients and key stakeholders.
• Responsible for E.ON website tagging using DCM and Google Tag Manager.

London, United Kingdom

• Responsible for the coordination of 31 local markets managing key projects and driving digital excellence to make impact on local plans.
• First point of contact with media owners ensuring the best offering for the client and driving innovation across the board.
• Highly involved in development of Digital channels best practices.
• Exposed and involved in extremely diverse projects from digital transformation to idea generation.

London, United Kingdom

• PPC: Management of 6 easyJet markets + Coordination of 9 Nissan markets in Europe.- Coordinated and briefed local OMD offices.- Constantly implemented innovative solutions: Prepopulated Landing pages, RLSA, live ads..
• Paid Social: Implementation of Twitter, Facebook and YouTube campaigns for Intel and Sony Pictures.

Nice, France

• Responsible to plan and manage 15 IT outsourcing projects concerning the administration of 240 servers in Poland and Czech Republic.
• Coordinated teams from 5 to 12 people in France, Poland and Czech Republic to ensure effective collection and dissemination of projects information.
• Managed the two-month transition processes to the outsourcing environment in a timely manner, showing good time management.
• As the point of contact between higher project managers based in France and in Delivery Centers, I ensured that services were delivered according to the specified requirements and that available resources were used in.

Paris

• Organised and promoted the "Challenge Version Femina" charity runs to fight breast cancer in Annecy, Strasbourg & Paris. Turnover Objective: €30,000. Realised: €32,500.
• Digital campaigns (display media and SEM):- Created advertising banners on Doctissimo.fr, Be.com, lejdd.fr and parismatch.com.
• Natural SEO referencing:- Developed the website: www.challengedurubanrose.fr with the content management system Joomla.- Generated 45 quality backlinks through partners’ websites, newsletters and social media.
• Community management & Copywriting:- Wrote blog posts & newsletters and boosted the Facebook likes 36% through the page: Challenge du Ruban Rose.

London, Royaume-Uni

• Developed the Marketing strategy across EMEA and APAC for lead generation, client nurturing and corporate marketing.
• Natural SEO referencing:- Kept the largest multi sports events calendar in the UK updated and optimised for searches.
• Community management:- Developed the Twitter community @Active_UK, 20% within 4 months, promoting sports tips and events.
• Planned and realised email marketing campaigns with the Lyris solution.
• E-CRM:- Sourced leads promoting webinars on LinkedIn and driving market studies (about 90 new leads/month).- Managed the CRM database in Oracle.

Master'S Degree, Msc In Marketing Management

Activities and Societies: Treasurer at AIESEC Marseille MARSEILLE, FRANCE Specialties: International Marketing, Marketing Communications.

University Exchange

PORTO ALEGRE, BRAZIL. Specialties: Project Management, Sustainable Development, Marketing