• Management of the existing marketplace portfolio (Amazon, Cdiscount, Leroy Merlin, Mano Mano, etc.) with active involvement in negotiating and opening new marketplaces.• Oversight of the setup of marketplaces and the management of feed updates.• Strategic management of an assortment of over 10,000 product references with the goal of optimizing the diffusion of products and brands within the group, including Atmosphera, Hespéride, 5five, etc.• Design and implementation of a commercial animation plan aligned with key events on various marketplaces, encompassing recurring events such as milestones, flash sales, promotional events, Prime Days, French Days, themed sales, etc.• Development and optimization of the web marketing strategy to enhance visibility of offerings on marketplaces, emphasizing sponsored actions such as advertising and display.• Rigorous performance analysis, regular report writing, and contribution to the preparation of monthly activity reports for the management.• Oversight of the partner agency, providing comprehensive support in its missions, from the setup of marketplaces to operational monitoring.

• Identify high potential products opportunities and monitor trends on Amazon marketplaces by using analytics tools such as JungleScout, Helium 10 and ASINspector.• Develop strong relationships with Chinese suppliers; online, through Alibaba, DHgate, MadeInChina websites, as well as offine, at the Canton fair or in Yiwu (China) to create unique private labelled products that meet customers’ needs.• Define well performing launch strategies that generate a high level of sales velocity at an early stage to boost product ranking on Amazon, by combining; giveaway contests, pricing and promotions, Amazon PPC, YouTube / Instagram influencers, …• Create brand logos and designs for product packaging, instructions manuals and product inserts.• Responsible for Day-to-day communication with customers, Follow-up email, customers’ segmentation and email marketing using Mailchimp.• Monitor Amazon PPC campaigns to ensure high engagement and sales and a low cost ACOS.• Create and optimise homepages, listings by identifying high performing keywords with low competition, to optimise impressions, engagement (CTR) and sales.

• Product selection : Identify from a catalogue of 8000+ SKUs, products with highest potential on Amazon and Cdiscount marketplaces.• Inventory management : Forecast FOB orders quantities from China and monitor FBA inventory in order to optimise supply chain efficiency, avoiding stockouts and minimising storage fees.• Amazon PPC monitoring : Manage sponsored ads campaigns across all European marketplaces and optimise products TACoS (Total Advertising Cost of Sales) to generate profitable sales by identifying high performing keywords and adjusting budgets and bids.• Listing development : Follow best practices to create engaging and SEO-friendly title, key products features, description and A+ content• Performance tracking : Monitor, analyse and report on product ASIN performance, customer reviews, ratings and rankings.

• Managed a cross-functional team of 3, including the Digital Marketing Manager, Content Manager and eCommerce Assistant and worked closely with the Design Team.• Definition of Quarterly/Yearly sales plans and product consumption rates forecast to ensure Profit growth and stock availability.• Responsible for the identification of new products opportunities: what products to sell, at what selling price, how many units to order, at what price to buy to get 20% margin.• Product listings creation and optimisation (content, keywords, images): Identification of highly relevant keywords, collaboration with the design team to create optimised images, production of engaging and accurate content across all platforms (Amazon, Magento & eBay)• Day-to-day Amazon/eBay account management (customer service, FBA stock replenishment,..) and production of in-depth weekly, monthly and ad hoc reports

• Line management of a PPC account executive.• Devised and implemented short and long-term paid search and paid social (Facebook / YouTube) roadmaps, and executed tactics to grow clients businesses.• Responsible for the day-to day delivery of campaigns within budget, including account management and optimization, reporting, achieving KPIs.• Undertook and delivered monthly and quarterly business reviews with clients and key stakeholders.• Responsible for E.ON website tagging using DCM and Google Tag Manager.

• Responsible for the coordination of 31 local markets managing key projects and driving digital excellence to make impact on local plans.• First point of contact with media owners ensuring the best offering for the client and driving innovation across the board.• Highly involved in development of Digital channels best practices.• Exposed and involved in extremely diverse projects from digital transformation to idea generation.

• PPC: Management of 6 easyJet markets + Coordination of 9 Nissan markets in Europe.- Coordinated and briefed local OMD offices.- Constantly implemented innovative solutions: Prepopulated Landing pages, RLSA, live ads.- Developed and experimented testing methods: A/B testing, geo-paneling.- Optimised clients’ accounts, managed their Budget and reported on performance.- Redefined client strategy and KPIs to make PPC a strategic channel.• Paid Social: Implementation of Twitter, Facebook and YouTube campaigns for Intel and Sony Pictures.

Responsible to plan and manage 15 IT outsourcing projects concerning the administration of 240 servers in Poland and Czech Republic.• Coordinated teams from 5 to 12 people in France, Poland and Czech Republic to ensure effective collection and dissemination of projects information.• Managed the two-month transition processes to the outsourcing environment in a timely manner, showing good time management.• As the point of contact between higher project managers based in France and in Delivery Centers, I ensured that services were delivered according to the specified requirements and that available resources were used in the most efficient way.

Organised and promoted the "Challenge Version Femina" charity runs to fight breast cancer in Annecy, Strasbourg & Paris. Turnover Objective: €30,000. Realised: €32,500.• Digital campaigns (display media and SEM):- Created advertising banners on Doctissimo.fr, Be.com, lejdd.fr and parismatch.com. • Natural SEO referencing:- Developed the website: www.challengedurubanrose.fr with the content management system Joomla.- Generated 45 quality backlinks through partners’ websites, newsletters and social media (cross-communication).• Community management & Copywriting:- Wrote blog posts & newsletters and boosted the Facebook likes 36% through the page: Challenge du Ruban Rose.

Developed the Marketing strategy across EMEA and APAC for lead generation, client nurturing and corporate marketing.• Natural SEO referencing:- Kept the largest multi sports events calendar in the UK updated and optimised for searches.• Community management:- Developed the Twitter community @Active_UK, 20% within 4 months, promoting sports tips and events.• Planned and realised email marketing campaigns with the Lyris solution.• E-CRM:- Sourced leads promoting webinars on LinkedIn and driving market studies (about 90 new leads/month).- Managed the CRM database in Oracle.