Benoît Simeray
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Benoît Simeray Email & Phone Number

Founder and Executive coach at Squadra
Location: Lisbon, Portugal 17 work roles 2 schools
1 work email found @jawbone.com 3 phones found area 415 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email b****@jawbone.com
Direct phone (415) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Founder and Executive coach
Location
Lisbon, Portugal
Company size

Who is Benoît Simeray? Overview

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Quick answer

Benoît Simeray is listed as Founder and Executive coach at Squadra, a with 22 employees, based in Lisbon, Portugal. AeroLeads shows a work email signal at jawbone.com, phone signal with area code 415, and a matched LinkedIn profile for Benoît Simeray.

Benoît Simeray previously worked as Founder & Executive coach at Squadra and Fractional Chief Strategy Officer at Vida Plena Hospitality Group. Benoît Simeray holds Bac + 5, Business School from Paris Eslsca Business School.

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Email format at Squadra

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{first_initial}{last}@jawbone.com
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Profile bio

About Benoît Simeray

⚡ Founder of Squadra.team | Re-mastering the C-Suite Since 2023 ⚡We offer startups and scale ups a capital efficient access to a carefully curated collective of 50 C-level executives. Our members can be retained as fractional executives by the day, mentors and leadership coaches by the hour.______________Executive ProfileWith 17 years of C-level experience in consumer technology, I’ve led ventures from pre-revenue to $1.5BN+ in revenue. Recently, I founded Squadra.team, offering startups and scaleups on-demand access to 50+ vetted leaders, available as mentors by the hour or as part-time C-level executives by the day. Our clients include Cowboy, Attraction.io, Mangas.io, and more, while our members have held roles at top companies like Dropbox, DocuSign, Roku, Amazon, Qonto and Apple to name a few. As a Co-Active Institute-trained executive coach, I currently mentor 10+ founders and 2 VCs across the US and Europe._______________________Executive career Highlights- Scaled TomTom pre-revenue to $1.5BN+ in under 6 years- Grew Jawbone’s revenue from $100M to $450M in 3 years- Led diverse global teams across multiple functions- Launched Catapult PLAYR, the first athletes's connected vest to track performance with clients including Real Madrid, PSG, Bayern Munich.Mission: I am passionate about acting as a growth catalyst for founders and executives, helping them lead fulfilling lives and unlock their full potential. I also advise on strategy and branding for early-stage ventures.Let’s Connect: benoit@squadra.soy

Listed skills include Strategy, Mobile Devices, Start Ups, Consumer Electronics, and 18 others.

Current workplace

Benoît Simeray's current company

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Squadra
Squadra
Founder and Executive coach
Lisbon, PT
Website
Employees
22
AeroLeads page
17 roles · 30 years

Benoît Simeray work experience

A career timeline built from the work history available for this profile.

Founder And Executive Coach

Lisbon, Pt

Founder & Executive Coach

Current

Lisbon, Pt

At Squadra.team, we empower startups and scaleups by providing on-demand access to top-tier leadership, ensuring both cost and time efficiency. Our network of 50+ seasoned leaders can be hired as part-time C-level executives by the day or as mentors by the hour, allowing you to tap into expert guidance without the overhead of full-time hires. With members who have held roles at companies like Dropbox, DocuSign, Roku, Amazon and Apple, we deliver immediate impact, driving growth and success for clients like Cowboy, Attraction.io, Full Fabric, Comand.ai and Serena Capital to name a few.

Sep 2022 - Present

Marketing Advisor

Current

Brussels, Brussels Region, Be

Apr 2022 - Present

Chief Marketing Officer

Brussels, Brussels Region, Be

I was running the marketing function which included the following 3 pillars : 👩🏻‍🎨 Brand. Creative direction and design. Managing a team of 7 ( creative director, art director, senior copywriter, program manager, digital designers, web full stack dev ) and a yearly creative budget of 💰 +€3M. 📈 Growth. Paid acquisition through a combination of always on ( search and social ) and yearly offline advertising campaigns operating at the top of the funnel ( large billboards, subway, print ). Managing a budget of 💰 +€4M per year and a team of 2 ( senior performance marketeer + agency ). 🤔 Product marketing. Market intelligence, customer insights and primary / secondary research informing our value creation and customer delight strategy. Managing a team of 2 ( director of customer insights, analyst ). 🗞️ Communications. Covering owned ( website, brand stores ) and earned ( public relations ) in order to position Cowboy as the indisputable thought leader in the urban e-mobility landscape. Managing a team of 4 ( VP coms, PR manager, content manager, partnership manager ) and a budget of 💰 +€1M.

Mar 2020 - Apr 2022

Executive Coach

Current

Co Lab accelerates leadership, growth and performance. Get training on leadership and operations from the best in the business of building and running fast-growth companies.We offer a super suite of coaches.Get unrivaled executive coaching from C-suite leaders who have been there, done that, won that.We're here to help you level up.Don't remake the wheel. Partner with experienced coaches and advisors to accelerate your learning curve on the repeatable stuff, so you can focus on the company-defining features.Clients include Notion, payitoff, Titan, Mogo, Dandy.

Feb 2023 - Present

Chief Executive Officer

Melbourne, Vic, Au

All things and CEO of PLAYR Playrsmartcoach.com , Member of publicly listed ( CAT.ASX ) executive team. After acquiring Dublin based sports performance analytics platform PlayerTek and integrating their excellent SW dev team, I started to build all the foundations and added the required skills ( industrial design, HW engineering, manufacturing, quality control, brand, design, sales & ops ) so to launch in June 2018 the company's first wearable ( PLAYR ) aimed at helping elite aspiring athletes prepare as the pro's do. Starting with soccer and targeting the 40 M registered FIFA players. Part of the Catapult Sports ( www.catapultsports.com ) group who has been dominating the Elite performance monitoring industry for more then 12 years, I am very proudly running PLAYR as an agile and autonomous "startup", leading a team of 30+ people covering all functions with offices in Dublin, Taiwan and London. Between November 2016 and March 2018, I was also operating as the group CMO role being mainly tasked to completely revisit the Catapult brand. Something highly complex since it had never been done since inception back in 2006. This resulted in a significant audit, exploration and design process and ultimately led to the release/rollout of our new identity in August 2017, working in close partnership with design agency Layer design and an in-house team of VP brand, brand manager and graphic designers. Accomplishments : Ideation to market launch of PLAYR within 15 months, now available globally through our website and ranged by some of the most respected retailers in the US/UK & Australia. Our rating on Trustpilot is 9.2 and cumulates in excess of 500 reviews ( Amazon rating is well above 4 ) which is a testament to the product excellence as well as to the overall customer experience we do offer. Assembled a high performing and diverse team working tirelessly towards disrupting one of the world's biggest industry.

Nov 2016 - Mar 2020

Svp Global Sales & Channel Marketing

San Francisco, Ca, Us

Member of the executive team and reporting to our CEO. Running sales operations, sales and channel marketing teams globally. In charge of the full P&L, actively doing business in more then 50 countries spread over 5 continents. Achievements : built a team of 35 highly talented people that I feel very proud of. Grew the international business from 15 M USD in 2012 to +150 M USD at peak. Market leadership position in the UK, France, Germany, Russia, Middle East, Japan despite fierce competition. Awards : awarded outstanding performance various times and promoted 3 times during my years of tenure, reporting to the CEO.

Jun 2012 - Nov 2016

Vp Sales Emea & Apac

San Francisco, Ca, Us

Jul 2012 - Jan 2016

Managing Director, Digital Sport Tracking Unit

Amsterdam, North Holland, Nl

Appointed to set up Tomtom’s fitness business unit. Responsible for building an hardware and software engineering team to deliver and market the company’s first GPS running sportwatch in a joint venture agreement with Nike.Full team recruitment, engineering platforms and roadmap definition, P&L responsibility, Go to market worldwide strategy (pricing, ATL & BTL marketing, PR), manufacturing QA and customer operations.Achievements: built a team of 20 by CY 2011. Delivered Tomtom’s first sportwatch in April 2011 and shipped 350.000 units in the first 12 months. Outselling any competition. Well established in consumer electronics channels worldwide with a first focus on North America and Europe.

Apr 2010 - Jun 2012

Managing Director, Mobile Applications Unit

Amsterdam, North Holland, Nl

Tasked by the board to open up a mobile navigation business unit with a first focus on iOS. Bringing on-board car navigation software and location based services to millions of Apple iPhone's users. Main focus during those 12 months has been to build a software engineering team to deliver our first application to the Apple iphone app store in August 2009. Job scope : full team recruitment, software engineering responsability and roadmap definition, full P&L responsability, Go to market strategy worlwide ( pricing, ATL & BTL marketing, PR ), product delivery and operations.Main achievement : built a team of 30 from scratch from all disciplines. Delivered tomtom 1st iphone app August the 17th of 2009 . This new business unit generated 13M euros net profit to the company in less then 9 months after it was launched and was the most profitable of all tomtom's business back then.Awards : awarded outstanding performance by my manager who is a co-founder of the business.

Oct 2008 - Mar 2010

General Manager Emerging Markets

Amsterdam, North Holland, Nl

Responsible for driving geographical expansion for our PND and mapping business unit. With a team of 5 people, I had the responsability to pick up the new strategic markets in which tomtom would enter for the next 3 years. Spent a lot of time in analysing all markets in which we were not yet and scoring them following multiple criterias. Once approved by the tomtom board in which i was participating , my team was responsible for the start up phase ( legal entity set up, local distribution partner, product roadmap ).Achievements : successfully launched operations in Argentina, Brasil, Russia, South Africa, Turkey and Indonesia. Awards : awarded outstanding performance by my manager who is a co-founder of the business.

Mar 2007 - Oct 2008

Senior Vice President Sales, Southern Europe

Amsterdam, North Holland, Nl

Started at tomtom when it was still a 35 employees company. In charge of developing from scratch our revenue stream and channel footprint in France, Italy, Spain and Portugal.Went from a start-up mode the first 12 months ( doing it all myself ) to more of a general manager position when I ended my duties late 2008, managing 50+ people.Achievements : there was no revenue stream in that region when I joined. I and my team grew it towards reaching 416 M euros in FY 2008 and averaging 70% market share in value. In 2008 my region was accounting for a third of tomtom's global revenue. Awards : awarded outstanding performance 5 years in a row by my manager who is a co-founder of the business.

May 2002 - Mar 2007

Member Of The Advisory Board

Paris, France, Fr

On Ulule you can discover and help make wonderful projects happen. These projects are successfully financed only if they reach (or exceed!) their crowdfunding goal. Wether you are a project creator or a supporter, this page will give you complete details on how Ulule works.Since its launch in October 2010, 11,808 creative, innovative or community-minded projects have been financed thanks to users from 174 countries.

Dec 2010 - Apr 2012

Retail Sales Manager, France

Handspring
Jan 2000 - Apr 2003

Key Account Manager

Saint-Mandé, Île-De-France, Fr

Jan 1998 - Jan 2000

Sales Field Engineer

Rennes, Fr

1997 - 1998 ~1 yr
2 education records

Benoît Simeray education

Bac + 5, Business School

Paris Eslsca Business School

Digital Marketing

Squared Online
FAQ

Frequently asked questions about Benoît Simeray

Quick answers generated from the profile data available on this page.

What company does Benoît Simeray work for?

Benoît Simeray works for Squadra.

What is Benoît Simeray's role at Squadra?

Benoît Simeray is listed as Founder and Executive coach at Squadra.

What is Benoît Simeray's email address?

AeroLeads has found 1 work email signal at @jawbone.com for Benoît Simeray at Squadra.

What is Benoît Simeray's phone number?

AeroLeads has found 3 phone signal(s) with area code 415 for Benoît Simeray at Squadra.

Where is Benoît Simeray based?

Benoît Simeray is based in Lisbon, Portugal while working with Squadra.

What companies has Benoît Simeray worked for?

Benoît Simeray has worked for Squadra, Vida Plena Hospitality Group, Cowboy, Co Lab, and Catapult Sports.

How can I contact Benoît Simeray?

You can use AeroLeads to view verified contact signals for Benoît Simeray at Squadra, including work email, phone, and LinkedIn data when available.

What schools did Benoît Simeray attend?

Benoît Simeray holds Bac + 5, Business School from Paris Eslsca Business School.

What skills is Benoît Simeray known for?

Benoît Simeray is listed with skills including Strategy, Mobile Devices, Start Ups, Consumer Electronics, Product Marketing, Go To Market Strategy, Product Management, and Business Development.

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