At Squadra.team, we empower startups and scaleups by providing on-demand access to top-tier leadership, ensuring both cost and time efficiency. Our network of 50+ seasoned leaders can be hired as part-time C-level executives by the day or as mentors by the hour, allowing you to tap into expert guidance without the overhead of full-time hires. With members who have held roles at companies like Dropbox, DocuSign, Roku, Amazon and Apple, we deliver immediate impact, driving growth and success for clients like Cowboy, Attraction.io, Full Fabric, Comand.ai and Serena Capital to name a few.

I was running the marketing function which included the following 3 pillars : 👩🏻‍🎨 Brand. Creative direction and design. Managing a team of 7 ( creative director, art director, senior copywriter, program manager, digital designers, web full stack dev ) and a yearly creative budget of 💰 +€3M. 📈 Growth. Paid acquisition through a combination of always on ( search and social ) and yearly offline advertising campaigns operating at the top of the funnel ( large billboards, subway, print ). Managing a budget of 💰 +€4M per year and a team of 2 ( senior performance marketeer + agency ). 🤔 Product marketing. Market intelligence, customer insights and primary / secondary research informing our value creation and customer delight strategy. Managing a team of 2 ( director of customer insights, analyst ). 🗞️ Communications. Covering owned ( website, brand stores ) and earned ( public relations ) in order to position Cowboy as the indisputable thought leader in the urban e-mobility landscape. Managing a team of 4 ( VP coms, PR manager, content manager, partnership manager ) and a budget of 💰 +€1M.

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All things and CEO of PLAYR Playrsmartcoach.com , Member of publicly listed ( CAT.ASX ) executive team. After acquiring Dublin based sports performance analytics platform PlayerTek and integrating their excellent SW dev team, I started to build all the foundations and added the required skills ( industrial design, HW engineering, manufacturing, quality control, brand, design, sales & ops ) so to launch in June 2018 the company's first wearable ( PLAYR ) aimed at helping elite aspiring athletes prepare as the pro's do. Starting with soccer and targeting the 40 M registered FIFA players. Part of the Catapult Sports ( www.catapultsports.com ) group who has been dominating the Elite performance monitoring industry for more then 12 years, I am very proudly running PLAYR as an agile and autonomous "startup", leading a team of 30+ people covering all functions with offices in Dublin, Taiwan and London. Between November 2016 and March 2018, I was also operating as the group CMO role being mainly tasked to completely revisit the Catapult brand. Something highly complex since it had never been done since inception back in 2006. This resulted in a significant audit, exploration and design process and ultimately led to the release/rollout of our new identity in August 2017, working in close partnership with design agency Layer design and an in-house team of VP brand, brand manager and graphic designers. Accomplishments : Ideation to market launch of PLAYR within 15 months, now available globally through our website and ranged by some of the most respected retailers in the US/UK & Australia. Our rating on Trustpilot is 9.2 and cumulates in excess of 500 reviews ( Amazon rating is well above 4 ) which is a testament to the product excellence as well as to the overall customer experience we do offer. Assembled a high performing and diverse team working tirelessly towards disrupting one of the world's biggest industry.

Member of the executive team and reporting to our CEO. Running sales operations, sales and channel marketing teams globally. In charge of the full P&L, actively doing business in more then 50 countries spread over 5 continents. Achievements : built a team of 35 highly talented people that I feel very proud of. Grew the international business from 15 M USD in 2012 to +150 M USD at peak. Market leadership position in the UK, France, Germany, Russia, Middle East, Japan despite fierce competition. Awards : awarded outstanding performance various times and promoted 3 times during my years of tenure, reporting to the CEO.

Appointed to set up Tomtom’s fitness business unit. Responsible for building an hardware and software engineering team to deliver and market the company’s first GPS running sportwatch in a joint venture agreement with Nike.Full team recruitment, engineering platforms and roadmap definition, P&L responsibility, Go to market worldwide strategy (pricing, ATL & BTL marketing, PR), manufacturing QA and customer operations.Achievements: built a team of 20 by CY 2011. Delivered Tomtom’s first sportwatch in April 2011 and shipped 350.000 units in the first 12 months. Outselling any competition. Well established in consumer electronics channels worldwide with a first focus on North America and Europe.

Tasked by the board to open up a mobile navigation business unit with a first focus on iOS. Bringing on-board car navigation software and location based services to millions of Apple iPhone's users. Main focus during those 12 months has been to build a software engineering team to deliver our first application to the Apple iphone app store in August 2009. Job scope : full team recruitment, software engineering responsability and roadmap definition, full P&L responsability, Go to market strategy worlwide ( pricing, ATL & BTL marketing, PR ), product delivery and operations.Main achievement : built a team of 30 from scratch from all disciplines. Delivered tomtom 1st iphone app August the 17th of 2009 . This new business unit generated 13M euros net profit to the company in less then 9 months after it was launched and was the most profitable of all tomtom's business back then.Awards : awarded outstanding performance by my manager who is a co-founder of the business.

Responsible for driving geographical expansion for our PND and mapping business unit. With a team of 5 people, I had the responsability to pick up the new strategic markets in which tomtom would enter for the next 3 years. Spent a lot of time in analysing all markets in which we were not yet and scoring them following multiple criterias. Once approved by the tomtom board in which i was participating , my team was responsible for the start up phase ( legal entity set up, local distribution partner, product roadmap ).Achievements : successfully launched operations in Argentina, Brasil, Russia, South Africa, Turkey and Indonesia. Awards : awarded outstanding performance by my manager who is a co-founder of the business.

Started at tomtom when it was still a 35 employees company. In charge of developing from scratch our revenue stream and channel footprint in France, Italy, Spain and Portugal.Went from a start-up mode the first 12 months ( doing it all myself ) to more of a general manager position when I ended my duties late 2008, managing 50+ people.Achievements : there was no revenue stream in that region when I joined. I and my team grew it towards reaching 416 M euros in FY 2008 and averaging 70% market share in value. In 2008 my region was accounting for a third of tomtom's global revenue. Awards : awarded outstanding performance 5 years in a row by my manager who is a co-founder of the business.

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