A better way to feed your dogs and cats. NomNomNow is a subscription based, human-grade pet food startup focused on advancing pet health through better nutrition and leading medical research.

At Wine Access, I replaced the founder one year after Private Equity firm Norwest Venture Partners purchased the business. Key accomplishments: - Rebuilt an A team in 6 months: I moved and rebuilt the entire team (90% new staff), attracting A players at both leadership and execution levels around the new company vision, and evolved the culture from gut-based and founder-centric to one of data based decision making, accountability and respect- Repositioned the Wine Access Brand: I defined and launched a new Brand identity and positioning, consistent with the company history in order to secure the loyal existing base, but also able to capitalize on the market evolution: as a result of the rebranding, the new customer mix shifted to a majority of GenX/Millenials from >80% Boomers and Matures - Set up the Business for Growth through 3 key priorities:1. I grew New Business activity 37% YoY in 2017, while keeping LTV and CAC constant, and added 2 new revenue streams (online store and club) to adapt the offering to the younger customer segments2. We built the data and KPI infrastructure to inform business decisions and provide to shareholders the needed visibility into business performance3. We reduced Variable Costs by 20% by migrating to a new 3PL partner with expanded capabilities and footprint

As the Managing Director in charge of the US business (85 employees, $63M turnover), reporting to the Group CEO based in Australia, I quadrupled the business in 2 years. My key accomplishments as head of NW US are in 3 areas:- Team Leadership: I grew a highly performing cross functional team 50%, from 55 to 85 employees, setting new performance standards across the Naked Wines group in the areas of New Business growth, customer profitability and customer service excellence. I fostered a culture of performance, accountability and respect that achieved business results while adhering to the Founder’s Naked Way. - Business Optimization: I improved the key US KPIs, doubling our Subscribers (“Angels”) LTV in the last 12 months, through better engagement and a systematic approach to increasing contribution per order.- Accelerated Growth: in two years, a focused New Business strategy quadrupled the acquisition channel while reducing the cost per new customer by 53%. We also expanded the sources of New Customers through digital tests across Facebook, SEM, Direct Mail and Targeted Display

During my 1st 6 months with Naked Wines, as the Head of Marketing and New Business for the US subsidiary of Naked Wines International, I focused on 2 areas:- I restructured the New Business approach to deliver both growth scalability and customer quality - I deployed a content-centric promotional plan that led to deeper customer relations and eventually higher activation and enhanced GP.I was promoted to COO after 6 months.

After leaving vente-privee.com, I spent my time advising a variety of startups on their strategy and go-to-market tactics.

Responsible for the operations and development of the DCF

Responsible for business development, geographic expansion and M+A for the vente-privee.com group (chief growth officer)

Driving Strategic Partnerships with Mobile Operators in France

Led Worldwide Business Development Effort for WP7 Launch: designed and led Mobile Operator engagement strategy for WP7, managed team of 10 BDMs worldwide through planning and execution of 12 parallel engagements across 10 countries and defined, maintained and communicated to Senior MS leadership weekly Operator Engagement Scorecard.Led WW Business Development effort for new MS service initiative, signing partnerships with MOs in America, Asia and Europe.

Led two year-long cross-divisional efforts to create new Microsoft Mobile Offerings, developing a Market Opportunity Analysis based on primary and secondary qualitative and quantitative market research studies, partnering with the Engineering team to define the customer experiences and value propositions, and creating comprehensive go-to-market plans.Drove the Sales and Marketing acquisition and integration plans for a Microsoft acquisition in the Wireless space.

As a member of a 3 person team in charge of setting business strategy for the Mobile and Embedded Devices Division, I led several strategic initiatives aimed at expanding the core Windows Mobile platform business.

Drove Windows Server Channel and SMB Marketing, Small Business Server marketing, and High-Performance Computing, Datacenter and 64-bit Windows Server Marketing. Participated in Windows Server 2003 launch, biggest ever server product launch at Microsoft.Launched Small Business Server 2003 launch, leading to a growth of >100% of SBS business.

Designed and completed the selection of 150 independent retailers to be franchised within 8 months.Developed and managed 10 year-plan income model focused on market demand, shares and revenue, hiring and managing a team of statistical research and market analysis experts.

Selected among 700 candidates to be one of four “non-professional” Special Forces members. Various military qualifications including skydiving, mountaineering, explosives, electronic warfare.