Benjamin Ortiz Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Monterrey, Nuevo León, Mexico

México

Responsable de AN1 & AN2 en el canal de Mayoreo

Monterrey Y Alrededores, México

Encargado de zona Norte, Canal Mayoreo y C-Stores 7 Eleven.

Pacific Region

Responsible for the District P & L and accountable for operational performance and management of Northwest Team to include people development, sales and sales building programs, service, execution of company-wide programs and initiatives, margin and expense control and shrink and asset management. Optimize human and material resources to achieve and exceed the sales goals and target a broad market, implementation and execution of marketing campaigns based on seasonal products. Grew regional market business from 100 to 180 accounts generating $1 million pesos. Delivered first half gross profit 1.5% above plan. Recruited, hired and trained 12 medical representatives. Created marketing campaign, pricing structure and sales strategy. Placement of new SKU’s in regional channels; Calimax, COMEX, Soriana, Smart, Benavides, Roma and Walmart. Market share increase on territory, Baja California, Sonora and Chihuahua. Achieve target sales with customers, (such an Wholesaler, Drugstore and Public Hospitals) Excellent control of micromarketing budget. Keep an effective communication with the team and customers. Create, track, and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channel, markets, and product mix. Implementation of continuous Best Practice (Balanced Score Card).

In charge of manage wholesaler P & L, merchandising and promotional activities in core on and off-premise accounts. Responsible for managing the day to day distributor interaction for the brewery, gaining share of mind within the distributors growing. Improve of market trend.Increased book of accounts from $800,000 to $1,100,000Increase 40% participation in Supermarkets. Set up distribution and delivery system that increased market penetration 19%.Develop marketing, sales, and telemarketing programs that expanded revenue growth 18% (Modelo Hogar).Sales increased by 17% Grow sales to 2.5 million within 1st year.Market Share increased from 43 to 51%.Generated the highest volume of new account in Region 1.Insuring business growth through displays, distribution, draft, merchandising and sales skill development at all levels of distribution process.Best Practice implementation.Implementation of new value added on premise.80% effective sponsorship.Implementation of Six Sigma processes

Responsible of Marketing programs in region and employee´s growth, increase market share maximizing budget efficiency, base on consumer insight to achieve the desired market segment, efficiently implementation based on experience and strong execution, with an analytical vision and pro-active attitude to hit new goals, and in continuous research for consumer understanding. Extended experience in Northwest markets  Execution of marketing budget. Improved relationship with Grupo Modelo sales force, gaining sales. Optimum implementation of incentives. Increasing brand positioning and market share to 15% Implementation of incentives programs to sales force, achieving increases above 25%  Brand management, advertisement agencies monitoring for Business Intelligence proper implementation. Graphic guidelines distribution for the region. POS materials development and production: catalogs, POP, leaflets, etc.; and in store display definition concepts, priority products for enhance consumer experience. Quality control, cost efficiency and delivery schedule for POS materials. Plan-regional communication strategies (Planning, development and ROI analysis) for new products introduction & promotions. Media negotiations: Cable TV, magazines, OOH, newspapers, on-line & digital marketing. Advertising media plans directions, purchase effectiveness analysis for maximizing advertising investment, frequency and periods findings to ensure maximum exposure and reach the target audience. Demonstrated competencies in writing and successfully execution multiple business plans. Elaboration of strategies and annual marketing plan. Decreased sponsorship expenses by analysis, recommendations and negotiation. Increased revenue by 18% in the 2nd Quarter of 2007 by developing merchandising.  Developed marketing strategies to raise Supermarket shelf space to 20% Achieving growth opportunity, previous position Marketing Representative (6 months).