Focused on building a scalable marketing team to accelerate the rapid growth of 24Slides, a Danish startup with the incredible mission of transforming outsourcing and bringing positive change to emerging markets around the globe.

Your customer begins their journey with you from the very moment they see your ad or article. From that point you have the opportunity to guide them along a path of your choosing. And every touch point on that path should be crafted with a specific goal in mind - whether it be an email, a sale, a call, or portraying a certain aspect of your brand.I can show you how to get the very most out of your customer journeys. From optimising landing pages, ads and advertorials to custom funnels, up-sells, cross-sells, down-sells and retention.I’ve helped businesses in every industry imaginable generate millions of dollars in extra revenue. Get in touch now to see what I can do for you.

Port Phillip Publishing is Australia's largest independent financial publisher and part of The Agora Inc, a global organisation with offices in 12 countries. It provides financial research and commentary to over 160,000 Australians every day through 21 investment advisory services.

Writing copy is not an art. It’s a science that works hand in hand with marketing. It’s about reading into human psychology, testing exactly which words trigger emotional cues and desires and gathering hard data on what gives your customers the burning desire to buy your product or service right there and then. But it doesn’t stop at websites. It’s also about the ads your customers see around the internet… the emails they get sent when they sign up to your newsletter… the thank you email they receive when they buy your product or service… Each if these is another opportunity to sell and every single word and action should be directed towards one goal – the sale.

Work commissioned for promotional material including billboards, brochures, book covers, magazines and DVD covers.

In this role I was responsible for developing curriculum texts and educational programs for the largest private English tuition firm in Japan. This involved developing the curriculum for the 42 schools nationwide, as well as creating customised courses for individual companies to be used for in-house language training programs.