Ben Padley

Ben Padley Email and Phone Number

Global Marketing and Commercial Director @ Dyson
London, GB
Ben Padley's Location
London, England, United Kingdom, United Kingdom
Ben Padley's Contact Details
About Ben Padley

I am a results-driven, innovative marketer with extensive experience across e-Commerce, Consumer Electronics, Financial, FMCG, Sports & Telecoms sectors in consulting and board level client roles. I have a track record of driving commercial success through all forms of marketing, from traditional to digital, creating stand out content and brands that punch above their weight.I was Barclaycard’s first Global Digital Director following my role as VP, Global Head of Digital & CRM at Sony Ericsson (now Sony Mobile). Formerly a Director of Marketing at Phones 4u, responsible for all aspects of marketing for over 700 retail stores and online.Former board member and CMO of Private Equity Backed online home retailer VictoriaPlum.com and I worked in sports marketing growing the fanbase and viewership of Formula E as global Marketing and Brand Director.Whilst at Sony Ericsson, I led the team that developed the brand's global Facebook page from 250,000 to more than 6 million fans in under two years, creating what was at the time recognised as the most engaged Facebook brand page in the world.I am currently at Dyson where I head the Floorcare category for all global markets - the role is full end to end of the product lifecycle - working with the engineers on product ideation, portfolio planning, GTM strategy and execution including all marketing and creative, as well as in-life product performance and customer lifetime value. Specialities:• Customer Marketing - Acquisition and Retention• Brand Development, Repositioning and Management• Social Media - Strategy, Product Development, Editorial, Campaigns, Content and Metrics• Digital marketing (global & local) including Website and app development• Marketing Communications Advertising, Media and PR• E-Commerce start up and operations• CRM including scoping, deployment, analytics & activation • Mobile marketing, site creation and app development• Product marketing and International Marketing• Product Launch and Channel marketing• Below the Line (BTL) and POS including in store execution

Ben Padley's Current Company Details
Dyson

Dyson

View
Global Marketing and Commercial Director
London, GB
Website:
dyson.com
Employees:
12037
Ben Padley Work Experience Details
  • Dyson
    Global Marketing And Commercial Director
    Dyson
    London, Gb
    View
  • Dyson
    Global Marketing & Commercial Director
    Dyson May 2019 - Present
    Singapore, Sg
    Responsible for the marketing communications, Go to market and global commercial performance of Floorcare for Dyson, a multi-billion business. Remit covers portfolio planning, GTM strategy including marketing communications development, creative and execution and in-life product performance and customer lifetime value.
    View
  • Brand Learning
    Consultant
    Brand Learning Jan 2013 - Present
    Brand Learning are leading international specialists in Marketing Capability Development and support over 40 multinational companies and other organisations to build their marketing capabilities to excel at customer-centric marketing in order to better drive growth. Clients include Unilever, PepsiCo, Shell, Astra Zeneca, Aviva, Tesco, Philips, SAB Miller, Diageo, Bupa, BT, AkzoNobel, RSA, IHG, FrieslandCampina.I work with clients on the development, implementation and evaluation of all the key drivers of marketing capability development i.e. processes/tools, skills development and training programmes, organisation, people attraction, recruitment & development and culture change.
  • Formula E Holdings
    Marketing And Brand Director
    Formula E Holdings Sep 2016 - May 2019
    London, Gb
    Reporting to the CEO and responsible for growing the consumer fanbase of Formula E which is the world’s first fully-electric single-seater racing series, competing on the streets against the backdrop of some of the most iconic cities - including Hong Kong, Marrakesh, Chile, Monaco, Paris, Rome and New York. The championship represents a vision for the future of the motor industry, serving as a platform to showcase the latest innovations in electric vehicle technology and alternative energy solutions. Future seasons will see the regulations open up further allowing manufacturers to focus on the development of motor and battery components, which in turn will filter down to everyday contemporary electric road vehicles.The 2017/18 ABB FIA Formula E Championship saw 10 teams and 20 drivers go wheel-to-wheel in 10 cities spanning five continents in the fight to be crowned Formula E champion. The inaugural season of Formula E sparked into life in September 2014 around the grounds of the Olympic Park in Beijing. Formula E is a competitive platform to test and develop road-relevant technologies, acting as a catalyst for sustainable mobility solutions - helping refine the design and functionality of electric vehicle components and improving the driving experience for everyday road car users all over the world. For that season, more manufacturers joined the electric revolution with reigning champion Lucas di Grassi looking to defend his title behind the wheel of the Audi-backed ABT Schaeffler team. More big-name manufacturers have also committed to race in Formula E - including BMW and Nissan in tandem with the new-look car and battery in season five, along with Mercedes-Benz and Porsche who also joined the following year.
    View
  • Victoriaplum.Com
    Chief Marketing Officer
    Victoriaplum.Com Oct 2014 - Jul 2016
    Doncaster, South Yorkshire , Gb
    Responsible for all aspects of marketing at the UK's largest online bathroom retailer. VictoriaPlum.com is a UK start-up success story that has been delivering extraordinary quality at amazing prices for over 15 years. Because VictoriaPlum.com has no physical shops or costly showrooms with our entire business served online, we are uniquely able to pass on that cost-saving to our customers delivering unbelievable value at down to earth prices.With over 33000 reviews on Trust Pilot with a customer review score of excellent at 9.0 and rising, we design and supply a huge range of top quality designs for consumers and trade professionals.
    View
  • Phones 4U
    Marketing Director
    Phones 4U Sep 2013 - Sep 2014
    London, Islington, Gb
    Marketing Director for Phones 4u, the UK's leading mobile phone retailer with over 720 stores nationwide, generating in excess of £1.1bn in revenue with over £120m EBITDA. Responsible for all areas of marketing including Brand & Advertising; Consumer Propositions and product lifecycle management; CRM; Online marketing including SEO; SEM; Affiliate & web development and design; Insight; Public Relations and Internal Communications; Social Media & Content; Sponsorship (Phones 4u Arena); Trade Marketing.Developing relevant and compelling propositions for new and existing customers.Responsible for customer journey mapping and communicating with consumers in an omni channel environmentDeveloping and delivering innovative campaigns - incorporating Social, Local and Mobile as well as traditional ATL.
    View
  • Barclaycard
    Global Digital Engagement Director
    Barclaycard Oct 2011 - Dec 2012
    London, Gb
    • Headhunted from Sony Ericsson into this newly created role. • Reported into the Global CMO with responsibility for Global Digital Strategy across web, mobile and applications for B2C and B2B international markets.• Social Media strategy and execution across all social media platforms.• CRM strategy, acquisition, retention strategies for B2C and B2B
    View
  • Sony Ericsson
    Global Vice President, Head Of Digital Marketing & Crm
    Sony Ericsson Nov 2008 - Oct 2011
    Minato-Ku, Tokyo,, Jp
    • Reporting to the Global CMO, responsible for all Global Internet based activity and the Sony Ericsson Brand online• Sony Ericsson Website - Decreased Bounce rate by 25% and increased return visitors and traffic by over 30% to over 20 million visits per month across 38 local markets• 2011 Webby Award (world renowned award) for Integrated Mobile Experience for xperiastudio.com• E-Commerce launch and operations including Search Engine Optimisation & PPC strategy, user experience and overall commercial effectiveness, conversion and retention.• Launched CRM including recruitment of external team, agencies and technology providers• Created a global database of over 30 million customers, established a new sales and marketing channel and single view of the customer across marketing and customer services• Social Media - Facebook community increased from 250k to over 6 million in less than two years, creating the most engaged Facebook brand in the world according to AllFacebook.com. • Launched the first mobile website for touchscreen phones in telecoms. Available on 50 million phones, it created a new CRM & customer service channel reducing costs and increasing NPS.• Member of the Sony Ericsson Global Marketing Leadership Team, Sony Ericsson IT Board; Sony Ericsson Consumer Services Board• Regular interface to senior management of business including President; CFO; Head of Product and Heads of Regions on all things related to Digital, CRM and consumer engagement.
    View
  • Sony Ericsson
    Head Of Music Marketing - Global Product Marketing Director
    Sony Ericsson Sep 2006 - Nov 2008
    Minato-Ku, Tokyo,, Jp
    • Newly created role with global commercial responsibility for Walkman® phone portfolio including proposition development working across R&D and regional and local markets.• Led brand revitalisation resulting in global margin contribution increasing from 15% to over 40% of total sales over a two year period• Global Commercial and logistical lead including pricing, channel planning, advertising and promotion and product lifecycle development and optimisation.• Year on year growth of 70% for the category – Over 140 million Walkmans® sold• Created and launched a start-up market leading music service, PlayNow™ plus, within 6 months. This included creating a services P&L and selling the music service successfully into over 15 global markets.
    View
  • Sony Ericsson
    Marketing Director Uk & Ireland
    Sony Ericsson Jan 2004 - Sep 2006
    Minato-Ku, Tokyo,, Jp
    • Managed all aspects of marketing for UK & Ireland incl Brand; Advertising and Media; Sponsorship; Channel marketing and Field Sales Force• Financially responsible for €100 million marketing budget• Market Share rose from 7% to over 30%, resulting in number 1 market position in the UK• Grew to be largest margin market contributing over 10% of total global margin and achieved highest Purchase consideration and Customer Satisfaction Results vs. other markets• Marketer of the Year - Marketing Communication Consultants Association Award 2005• Invented commercially successful disruptive branding & sponsorship programmes including Sony Ericsson Ibiza rocks, Sony Ericsson Empire Film Awards• Media Spokesperson
    View
  • Sony Ericsson
    Marketing Manager, Uk & Ireland
    Sony Ericsson Oct 2001 - Jan 2004
    Minato-Ku, Tokyo,, Jp
    • Managed all UK & Ireland Brand, Communications, Media & advertising • Managed all co-operative marketing with T-Mobile and Vodafone in the UK• Double Digit million Euro budget responsibility• Growth to number 2 in market share in T-Mobile and Vodafone• Highest advertising awareness levels in UK and in Western Europe
    View
  • Sony Uk
    Marketing Manager Sony
    Sony Uk Nov 2000 - Oct 2001
    Tokyo, Jp
    • Headhunted from Ericsson to be responsible for all UK & Ireland elements of Sony mobile phone marketing. • During my tenure, market share rose to the highest level in any country where Sony was active
    View
  • Ericsson
    Product Marketing Manager
    Ericsson 1996 - 2000
    Kista, Stockholm, Se
    • Responsible for working with local marketing team on all product related consumer communications.• Media representative for Ericsson including TV.• Working on technical approval of products with key customers such as BT Cellnet.
    View
  • Euromoney Publications
    Graduate Trainee Publisher
    Euromoney Publications 1996 - 1996
    Responsible for advertising sales on various leading financial publications

Ben Padley Skills

Digital Marketing Digital Strategy Strategy Product Marketing Mobile Marketing Mobile Devices E Commerce Integrated Marketing Marketing Communications Management Crm Online Marketing Multi Channel Marketing Marketing Marketing Management Product Management Social Media Marketing Strategy Leadership Social Media Marketing Start Ups Competitive Analysis Direct Marketing Strategic Partnerships Brand Development Brand Management Digital Media Customer Insight Telecommunications Entrepreneurship Product Development Product Launch Public Relations Seo User Experience Segmentation Go To Market Strategy Web Analytics Email Marketing Sponsorship Advertising Ppc Analytics B2b Marketing Change Management Mobile Applications Online Advertising Attribution Modeling International Marketing Facebook

Ben Padley Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing
  • University Of Essex
    University Of Essex
    English & European Literature

Frequently Asked Questions about Ben Padley

What company does Ben Padley work for?

Ben Padley works for Dyson

What is Ben Padley's role at the current company?

Ben Padley's current role is Global Marketing and Commercial Director.

What is Ben Padley's email address?

Ben Padley's email address is be****@****umb.com

What is Ben Padley's direct phone number?

Ben Padley's direct phone number is +4477852*****

What schools did Ben Padley attend?

Ben Padley attended Northwestern University - Kellogg School Of Management, University Of Essex.

What are some of Ben Padley's interests?

Ben Padley has interest in Facebook, Bing, Blackberry, Personal Finance, Facebook Engineering, Cooking, Amazon, Investing, The Killers (Band), Baking.

What skills is Ben Padley known for?

Ben Padley has skills like Digital Marketing, Digital Strategy, Strategy, Product Marketing, Mobile Marketing, Mobile Devices, E Commerce, Integrated Marketing, Marketing Communications, Management, Crm, Online Marketing.

Who are Ben Padley's colleagues?

Ben Padley's colleagues are Steph Parker, Elisa Reginato, Zhi Kai Chong, Alexander Luong, Jonathan Gray, Thomas Angelo Rossi, Hartripat Singh.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.