- Salesforce CRM & CPQ Administration: Oversee Otelier's Salesforce CRM and serve as the primary CPQ Admin. Part of the CPQ project team responsible for the rollout of CPQ and the implementation of new processes within the company.- GTM Platforms Management: Supervise additional GTM platforms, including HubSpot, Pardot, LeanData, Salesloft, Apollo, and Zoominfo, ensuring seamless operations and data integrity.- Reporting & Analytics: Design and implement Salesforce reports, dashboards, and forecasting modules for C-Level and Sales Executives, delivering actionable insights to support strategic decision-making. Analyze and forecast revenue performance to guide business strategies.- Lead Flow & Sales Processes: Oversee lead flow management by establishing guardrails and standards for deal hygiene to ensure data accuracy and optimize sales processes.

Admin-level expertise in Salesforce, Marketo, HubSpot, LeanData, 6Sense, Demandbase, Zoominfo, Drift, Salesloft, UserGems, Slintel, DocSend, BigMarker, Uberflip, G2, SharePoint, and ON24.-Expert in managing and maintaining sales an marketing databases for accuracy and completeness.-Skilled in negotiating and renewing SaaS contracts.-Led projects on ICP criteria, whitespace analysis, ABM initiatives, and content hub management.-Analyzed and forecasted marketing impact on pipeline and bookings.-Achieved <1 min lead-to-assignment time for optimized lead flow.

-Delivered impactful ROI calculations, reports, and insights to the C-Suite.-Served as the Salesforce Administrator for Sales and Marketing, ensuring system integrity and optimization.Analyzed data for strategic decisions in Event, Lead, and Pipeline Analysis.-Led initiatives on Lead and Account Scoring and Whitespace Analysis, focusing on Total Addressable Market (TAM).-Managed large data volumes, ensuring accuracy and completeness in CRM systems.

-Managed Salesforce support operations and requests for the sales and marketing teams.-Diligently managed lead, contact, and account hygiene, resulting in a significant improvement in overall data accuracy and operational efficiency.