Ben Chapman Email & Phone Number

London, England, United Kingdom

As part of Fujitsu’s regional Marketing Team, I’m responsible for driving the strategy campaign direction and management as well as the tactical execution of always-on demand generation programs across Fujitsu’s portfolio of services to drive high quality pipeline and revenue.

London, United Kingdom

As a member of both Marketing and Sales Executive teams I head Fujitsu’s UK & Ireland Public Sector and Transport Marketing. I manage Fujitsu's Marketing graduates and apprentices as well as a small team to drive Fujitsu’s Reputation and Awareness into the sectors through creation and execution of the Marketing plan - including strategy, budget, content creation and thought leadership. I am responsible for enabling Fujitsu’s Client Executives and Sales with Account Based (ABM) and Bid Marketing, pipeline generation, “whitespace” analysis and Frameworks support e.g. G-Cloud. I work together closely with both Fujitsu Corporate Affairs and Corporate Marketing to support the sector strategies with PR, Market Intelligence, Digital and Online content, Events and Customer Data as well as verticalising and taking to market Fujitsu’s key campaigns. I also maintain stakeholder relationships and represent Fujitsu with both industry analysts, and at events and networking opportunities.

Responsible for driving joint solutions (mobility, security, data protection and information management) marketing strategy and plan, integrating the objectives and priorities between Dell’s recent acquisitions (SonicWALL $1.2B, Quest Software $2.4B, AppAssure & KACE - which form Dell Software Group) together with the organisations serving Dell’s traditional lines of business - Servers, Storage, Client etc.

Responsible for solutions marketing strategy for Dell central, local government and defence. including thought leadership and events, sales enablement across the customer procurement lifecycle and using internal / external market intelligence for targeted campaigns, messaging, events, executive keynotes, print and online advertising, collateral, press and analyst briefing. Trained Dell sales globally on Dell segment specific solutions including launching Dell Digital Forensics and Agile Working.

Consultancy setup by former heads of Tony Blair’s Office of the eEnvoy. Worked with government and industry worldwide on broad policy issues including digital strategy, broadband penetration, digital inclusion, open source software, wireless cities, online and eGovernment.

Led $multi-million budget for Intel’s Worldwide Government marketing strategy from messaging, events and agency engagement with deliverables across market research, events, internet and interactive media as well as demand generation to support sale.

Led team of 10 regional managers to influence partner marketing strategy and campaigns across IBM and Dell. Managed co-operative marketing budget in excess of $180M for Intel Inside program. Was awarded Intel Divisional recognition award for accelerating PC refresh cycle and associated revenues.

Sold >$5.6M of managed cloud services through lead generation and qualified pipeline from cold calling, channel engagement, proposal generation, legal contract and service level negotiations direct with FTSE 100 customers.

Responsible for Intel’s major account relationships with FTSE 100 companies. Influenced IT purchase decisions to C-level as well as presenting Intel’s vision, messages and product roadmap to PC Manufacturers (OEMs), large industry groups and forums.

Led Intel's consumer and internet marketing programmes including contract negotiations with software developers, organising executive roundtables and major games event participation and sponsorship.

Dipm

Bsc (Hons)