I lead the strategy practice for the West Coast office, overseeing all strategic initiatives across Tier 1 global accounts spanning B2B, internal and consumer-facing experiences, organic/new business development, and agency planning.

Devised and executed the successful launch of the Go social app in Auckland, New Zealand and Sydney, Australia through an integrated marketing approach including paid advertising, influencer partnerships, PR, social media, and experiential marketing.Developed and executed go-to-market and channel strategies, creative campaigns, ambassador programs and sales enablement initiatives to drive user acquisition and brand awareness.

Creative strategy lead working between internal and agency teams to launch products, execute promotions and support key brand moments.

Drove the development and ongoing execution of organic social strategies for Made By Google, Google Pixel, and Google Nest global social properties, driving engagement, brand affinity and adoption for a combined audience of nearly 3 million. Collaborated with premier influencer and partner agencies to facilitate successful product launch events, brand initiatives and community expansion.

Spearheaded the revitalization of the strategy practice at this acclaimed boutique branding and design agency. Enhanced omnichannel creative problem-solving capabilities to meet client needs. Successfully maintained long-standing client relationships while expanding services to include experiential and mobile channels.

A cool local shop getting serious about digital. Clients included Bob’s Red Mill, Buoy Beer, Give!Guide, Travel Portland and Sizzle Pie.

Clients included Vestas, Diamler, Milgard, Habitat for Humanity and Oregon Credit Union.

Helped evolve this seminal L.A. music magazine to the web during the chaotic early days of web publishing.

Executed North American marketing strategy for the Roland and BOSS brands, with a focus on product launches, community building and digital transformation. Oversaw strategy and development of 2nd-generation flagship digital properties, contributed to trade show experience design, and worked closely with product leads on all marketing materials including digital, print and in-store. Devised and launched the first-ever corporate community portal, Roland Users Group, helping to connect musicians and hobbyists to the brand.

Strategy and development of 2nd-gen digital properties for the Roland and BOSS brands.

I got this job because I knew what PHP was, and then got a crash course in digital marketing at its origin point. Clients included Roland, Anchor Blue, The CW, Director's Guild of America, Jack in the Box.

I worked for the wild and wonderful Dov S. S. Simens and helped him expand his 2-Day Film School empire around the world.