Promoted to VP, Group Director

REAL CHEMISTRY is the leading agency for analytics-driven, digital-first healthcare marketing and communications.I lead MarTech strategy for REAL CHEMISTRY and develop solutions for our leading clients in the pharmaceutical and life sciences industries Areas of expertise:• New product launches for HCPs, Patients and Caregivers and customer experience strategy from diagnosis to adherence• Customer Journey Mapping and CDJs – AEM, Adobe Target, Adobe Audience Manager implementation strategy• Marketing Automation, funnel development and platform integrations best practices• Audience segmentation, personalization, and A/B dynamic content testing strategy• Messaging strategies for product launch and creative development• Campaign development, management, and execution (telling the right story)• Comprehensive data modeling and analytics services • Payor marketing campaigns, PBM product education and support services, Formulary and Copay• Sales operations partnership, rep training & marketing integration with sales systems and tools

Responsible for the global digital strategy and management of our Corporate Marketing demand gen, lead gen ecosystem. Led the evaluation, selection, deployment, integration and use of Salesforce and Marketo for advanced marketing automation, ABM and lead generation for Honeywell's Strategic Business Groups. Lead the development of Customer Decision Journeys, audience segmentation, campaign strategy, development and optimization. Company digital revenue increased from $69M to $579M upon completion of the transformation. (company revenue $40B)

Responsible for managing the portfolio of IT marketing services delivering end to end information technology for marketing programs to all businesses within Honeywell. My primary goal is to create and execute a vision for an information based approach to drive sales and marketing effectiveness.Primary Objectives:• Continually develop and evolve the vision, strategy, and roadmap for marketing programs including: campaign management; lead scoring; lead nurturing; and conversion of leads to sales opportunities• Work with business partners and units to assure alignment of marketing technology services to the business needs• Create and support a standard set of services that can be used across all Honeywell businesses• Provide leadership, direction, and project management for Marketing technology investments to ensure successful delivery/operations

Provided MarTech consulting services and support to three major clients launching startup technologies: Romio – (High End Services) Launched a NYC based social media app offering listings of luxury products and services to ultra-high net worth individuals.RealConnex – (Professional Network) Launched a global real estate investment membership network connecting commercial developers, investors, landowners and commercial real estate brokers.Itemize – (FinTech) Developed the marketing automation and CRM strategy to expand marketing and sales operations for the clients expense management startup.

Led marketing operations, creative services and product management for 3 major medical universities: Ross University School of Medicine (RUSM), Ross University School of Veterinary Medicine (RUSVM) and American University of the Caribbean School of Medicine (AUC). Developed strategies to transform the marketing organization from a traditional marketing operation into a fully integrated, digital marketing and social media center of excellence . Subsequently expanded responsibility becoming accountable for the Events, Alumni Relations and Institutional Advancement departments.

• Optimized paid search and email marketing campaigns backed by results from data analysis and testing, increasing database of potential customers by 22% with no impact on email opt-out rates.• Launched mobile banner advertising campaigns using IP/Geo targeting and remarketing strategies which increased website unique visitors by 24% and lead generation by 15%.• Leveraged all agency and creative resources to develop a new North American media plan which boosted marketing reach in each MSA by an average of 12% in just 6 months, without increasing budget.• Fully integrated go-to-market strategy and enhanced support to local sales teams which optimized recruitment productivity, increased enrollment and tenaciously grew profitability.• Adopted extensive research and analysis leading to the creation of a BtoB marketing strategy for all business facing products and services, significantly expanding the portfolio of clinical education locations and clinical revenue

Partnered with the Board of Directors and market research firms to establish a unique Zippy Shell brand identity and service offering to increase franchise sales and attract consumers to mobile self-storage services. Developed and launched the online retailing strategy for corporate franchise sales and customer acquisition websites and landing pages using Word Press Multisite Network and MySQL to control costs.

Responsible for executing strategic planning for the world’s leading luxury real estate brand, managing 4 departments: Marketing, Lending, Product Development and Communications. Network of 1,200 offices and 32,000 sales associates in 45 countries. Implemented the Lending Services Group and led multi-department operations including creative services, product management, digital advertising development and regional marketing. Partnered with CIO to consolidate technology providers and reduce IT expenditures by 10% of actual spend.

Partnered with each brand CEO and CMO to define, differentiate and evolve each brands marketing technology for the portfolio of real estate franchises and mortgage firms (Coldwell Banker, Coldwell Banker Commercial, Century 21, Sotheby’s, ERA, Better Homes & Gardens) with 7,500+ offices and 250K sales associates in 90 countries worldwide. $6B in annual revenue.

Responsible for technology adoption across the real estate, mortgage and franchise affiliates network of brands (Century 21, Coldwell Banker, ERA, Sotheby’s) and train brokers and agents how to leverage systems to remain competitive, take market share, improve recognition and establish leadership on best practices in the marketplace.

Responsible for increasing awareness of the Internet and the impact to real estate marketing. Partnered with the President of Coldwell Banker to develop a program highlighting the importance of the Internet and the changes it presents to our industry, brokers and sales associates. Delivered innovative technology product and training programs including Tech Tour ’99.

Rapidly promoted through the organization from sales associate to branch manager then regional manager. Recruited by Coldwell Banker to run national product development and technology marketing initiatives. At the time of my departure I managed 7 rental office managers, 50 sales associates with profit and loss accountability for each location.