I lead the Integrated Marketing Team. This team comprises Demand Generation, Advertising, Campaign Planning, Email Marketing, and all other Performance Marketing Channels.- My primary job is to coach and lead a large marketing team to develop integrated marketing campaigns. These campaigns deliver ROI through Marketing Qualified Lead generation, quantifiable brand equity and awareness, and B2B e-commerce sales.- I generated significant ROI through integrated marketing campaigns using advertising, demand generation, email marketing, and web strategy. The key to these programs are collaborating with sales forces to point them to undiscovered demand and generate leads that are valuable to them. - I scaled the marketing organization to develop ROI campaigns beyond "test-and-learn" to making smart investments that continually drive positive sales growth.- I increased Medline's brand equity and awareness through an integrated marketing campaign that featured a comprehensive website, advertising, emails, and thought leadership to highlight our unique partnership with customers.- I transformed the marketing organization to think about digital marketing in all go-to-market strategies. This means an overhaul of how we evaluate strategy to achieve business objectives, quantify performance based on digital marketing tactics that support strategy, and eliminating wasteful tactics that don't provide value to the business.

• Teach graduate class in digital strategy and graduate/undergraduate digital workshop• Consistently scored above college and department average on student evaluations• Published data on Facebook’s user growth in 4 international textbooks

• Create and lead marketing programs focused on digital, social, and public relations for  portfolio companies in Fintech and B2B Enterprise Software  • Serve as lead marketing and communications executive on portfolio businesses  accountable for driving top line growth to our investments  • Conduct and present marketing due diligence on potential Private Equity investments  • Champion internal communications and organizational change efforts related to  performance management, goal setting, and continuous improvement  ● Manage a team of creatives, business analysts, brand managers, and event coordinators

• Created Midwest Digital team consisting of creatives, strategists, and analysts• Serviced diverse client base as chief digital strategist across many industries and functions• Won countless new business pitches by showcasing innovative digital programs to prospects• Developed comprehensive training and education program to increase agency’s digital skillset• Showcased thought leadership through media interviews and speaking tours in Germany and Brazil• Selected Clients: General Mills, Kimberly Clark, Whirlpool, Mastercard, and US Cellular

• Created Allstate Financial’s Social Media Group• Set strategy and portfolio for social media initiatives across multiple business functions• Led consumer insights project resulting in 1,400 creative financial services ideas

• Monterrey, Mexico –Created systems and structure for corporate innovation strategy function• Omaha, NE – Created new CPG product portfolio based on qualitative ethnographic research

Responsible for improving business unit profitability through knowledge gained from leading a project that automated the inventory processes of 55,000 railroad trailersCertified as a Six Sigma Black Belt by using statistical modeling and analysis to improve the efficacy of the commercial organization.Graduate of GE Capital’s Information Management Leadership Program that consisted of 4 assignments in different GE Capital businesses supplemented by classroom training in management best practices.