Ben is passionate about creating innovative and creative PR and digital marketing strategies for the most ambitious companies in the rural sector. Red Stag Media is disrupting the traditional PR and Markting model in the agribusiness sector, creating a new strategic approach that is transforming the way companies grow and develop.Ben is a communications, PR, digital marketing and media specialist with more than 20 years’ experience at senior level. He has internal and external communications expertise delivered at a range of major corporate organisations, Higher Education institutions, third sector bodies and for leading individuals and top-level executives.He has worked as an editor, deputy editor, design editor and journalist at a range of national and regional media outlets including The Sun, The Mirror, Teletext, Cambridge Evening News, and Business Insider.Ben was a digital and communications specialist for international PR agency Northern Lights, working with multi-national clients across the US, Europe, Africa, Middle East and the Far East.He has planned and delivered commercially-focused, multi-channel communication strategies to achieve reputational advancement, brand awareness and staff and student recruitment.In his career he has worked with senior leaders and boards as a trusted advisor to enhance media skills, improve personal communication, build contacts and position as international thought leaders.As a crisis communications expert, Ben has provided training, briefings and statements while horizon scanning for potential pitfalls to protect brand reputation and support the future reputation of organisations and individuals, recently working with the University of Hull on the high profile death of a student.Skilled at influencing key stakeholders, Ben is a specialist at engaging target communities and audiences on an national and international level.He has developed digital strategies for organisations, focusing on SEO value and utilising tools including social media, blogs, video and infographics to attract new commercial leads.Ben has delivered significant change communications, ensuring each stakeholder understood the new vision and culture for an organisation. This included the onboarding of a multimillion contract across international locations for thebigword and communicating £25m savings to 2,500 staff and stakeholders at the University of Hull.