Hi, I’m Ben 👋After 5 years of working as a digital marketing manager, I learnt one vital lesson that underpins everything I do with my clients: The ✨real✨ project starts after the website is built. Of course, you need a slick design, effective copy and for all your buttons to work. However, the key to success isn’t how you build your website. It’s what happens next. The way you keep your content fresh; the way you maintain your site’s backend, the types of landing pages you create… everything. It’s an ongoing process. Automates.tech is a digital consultancy agency that helps you make that initial splash online while keeping you relevant and one step ahead of the game as your projects and businesses evolve. A full-stack web development experience handled with care, attention and insight delivered by a small, personal team based in London. Sounds decent, right?If you’re curious about what this might look like for you, just send me a message, and I’ll get back to you as soon as I can 📨
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Co-FounderPacing.AgencyUnited Kingdom -
FounderAutomates.Tech Jul 2020 - PresentLondon, England, United Kingdom -
Digital Marketing ManagerLivingbridge Jan 2020 - Jul 2020London, United Kingdom⌾ Owned, planned and executed highly specific marketing automation campaigns through Marketo⌾ Devised & executed multi-channel campaigns, including webinars, fundraising and investor communications - whilst collaborating with the wider marketing team and freelancers.⌾ Worked closely with an external web development agency to deliver a new website for the business. -
Digital Marketing ManagerInvestoo Group Aug 2019 - Jan 2020London, United Kingdom⌾ Lead experimental marketing channels/tactics to drive innovation within the business and improve metrics within a test & learn framework.⌾ Work to improve marketing data visibility and capture, this included analytics/pixel implementation and the construction of bespoke Google Data Studio dashboards⌾ The go to person in the business for automation and spreadsheet expertise.⌾ Managed customer journeys across 15+ websites with a total database size of over 500,000. This was accomplished with Hubspot, Mailchimp & OneSignal.⌾ Streamlined customer journeys through Investoo products by using CRO, user experience testing, messaging and A/B tests.⌾ Customer database management - Ensuring that we collect and store the correct data from our customers in line with GDPR.⌾ Worked closely with SEO and content teams to ensure our sites had relevant and high ranking pages. -
Crm ManagerInvestoo Group Jan 2019 - Aug 2019London, United Kingdom -
Performance Marketing ManagerMind Candy Apr 2018 - Aug 2018Old Street⌾ Focussing on CRM marketing channels and customer touch points throughout website and app funnels. This included complex personalised email campaigns, push notification sequences, and targeted social posts.⌾ Responsible for experimental marketing channels, (e.g. Facebook Messenger bots) to help scale paid acquisition.⌾Customer database management - Ensuring that we collected and stored the correct data from our customers in line with GDPR.⌾Assisted web and app development team with implementing marketing and analytics into new products correctly. -
Digital Marketing & Content ExecutiveMind Candy Jan 2017 - Apr 2018London, United Kingdom⌾ Help run and manage paid, earned & owned channels through data analytics and content creation. ⌾ Collate, understand and report on the performance of Mind Candy’s products, communicating key metrics back to stakeholders regularly.⌾ Coordinated large scale A/B tests in a variety of areas, used insights to make informed data driven strategy decisions - included creative, copy & price tests⌾ Creating analytics decks used by the CEO for new investors.⌾ Involved in the launch of new IPs, from the planning to execution stage.⌾ Worked to scale paid acquisition spend on Facebook for multiple IPs⌾ Responsible for multimedia ad creation and copywriting across various platforms.⌾ Helped to optimise the full website funnel, through CRO, user experience testing, messaging and customer support. -
Performance Marketing ApprenticeMind Candy Aug 2016 - Jan 2017
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Ben P. works for Pacing.agency
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Ben P.'s current role is Co-Founder.
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