Ben Foster Email & Phone Number

Chelmsford, Gb

London, England, Gb

The Kite Factory is an independent media agency giving brands the best in heart, art and science to craft creative media ideas that deliver.

London, England, Gb

* Leading the agency Digital proposition* Working with strategic tech & media partners* Providing strategic guidance to clients* Assisting with wider agency operations

London, England, Gb

* Launched Kite Studio* Grew DoveTale programmatic offering* Drove FlightDeck reporting development* Led new business pitches* Evolving agency video proposition

London, England, Gb

* Digital client ownership, development and growth* Digital operational control* Team leadership and people management* Digital product & service quality, development and expansion* Integration of digital services

London, England, Gb

Internal Remit* Re-launched our programmatic offering with proposition re-development* Launched the agency Facebook First program for key clients* Online brand safety and viewability technology leader* Founded and head up the digital strategy team managing 2 digital strategists* Agency wide digital training co-ordinator to develop T Shaped team members External Remit* Digital consultant for UNICEF, Guide Dogs, Which? and Cobalt* Role includes creative strategy, user journey mapping, user experience, data strategy and media* Media includes PPC, SEO, Social, Display, Video and offline including measurement and integration.

London, England, Gb

* Agency digital lead with responsibilities across technology, proposition, client management and team management* Creation of a technology stack combining best in class solutions* Implementation of process in digital and operational execution* Member of the management board with an agency wide remit on training and employee process* Involvement in new business pitch strategy creation and presentation

London, London, Gb

* Implementation of best practice across all digital channels* Evolution of the agencies digital proposition* Maximising technology partnerships* Overseeing team development and recruitment

London, London, Gb

* Acting Head of Digital for London. Driving ARMs digital strategy including new business, technology implementation & supplier partnerships.* Headed up internal digital training programmes to get industry recognised qualifications* Helped drive a 300% increase in digital income YoY via a blend of organic growth, cross selling & new biz* Team of 11 direct reports (Grown from 6 in June 2012)* Account lead on giffgaff overseeing ongoing activity for DR (Display, PPC & Inserts) and Brand (Display & TV)* Worked on successful pitches for Sunlife Direct, Veetee & Needaproperty* Account lead on Sunlife Direct across (PPC, Display, Affiliates & SEO). Working across 3 different product lines & co-ordinating with offline activity including attribution modelling.* Implemented a Google stack for all digital tracking & optimisation technology* Roll out of DBM as the agency RTB tool for centralised retargeting and prospecting* Drove innovation via betas and industry firsts such as DBMS rue targeting off a YouTube Masthead.* Helped launch the ARM SEO offering which has grown 5 fold in the first 6 months.

London, London, Gb

* Project Manager on Lebara working across PPC, SEO, CRM and site conversion optimisation* PPC & SEO project co-ordination for Emirates Airlines & Eurostar, Emirates runs across 59 markets in 15 languages. Won an Adrian Award Silver for Search Strategy.* Account Director for Rift (PPC), Max Payne (PPC), Disneyworld (PPC & Analytics/Site Optimisation), Disneystore (PPC & Analytics/Site Optimisation), Wyndham Hotels (PPC) & MacDonald Hotels (PPC)* Singlehandedly pitched and negotiated for Rift, Max Payne & Disneystore.* Cross channel interaction and attribution analysis (Mulitple Clients)* Developed our proprietary bid management solution, Saffron 3D (Mulitple Clients)* Developed a cross channel interaction and dedupliation tool, Piccolo (Disneyworld)* Passed the Marin Specialist certification and full client implementation (Emirates)* Launched the UKs first Google PPC video ad for gaming (Max Payne)* Co-ordinated a Youtube Trueview campaign whilst in beta, resulting in extended activity (Emirates)* Participated in the PPC product offering development team to create a new and cutting edge proposition

London, London, Gb

• Management of a team comprising of junior account managers and search executives.• Maintained teams gross profitability above 75% exceeding targets.• Formation of account strategies, systematic testing plans and financial forecasts.• Sourced new business, produced the sales decks, lead the pitches and negotiated the contracts.• Cross selling other services to existing PPC clients.• Production of regular business insight pieces including product sold reports, landing page strategies, marketing message performance, user behaviour research and cross channel analysis.• Utilisation of new opportunities such as site links, retargeting, Facebook CPC and extended broad match.• New GAP qualified April 2010

London, London, Gb

• Undertaking complete account restructures involving significant expansion and ongoing optimisation using a proprietary bidding system I formulated. Working with travel, retail and finance clients.• Highlights to date include reducing the CPA for one client by 30% and quadrupling profitable spend for another.• Experience with Atlas and Search Ignite reporting tools.• Redesigning weekly and monthly client reporting methods.• Introduction of daily trackers to monitor spend and performance.• Writing market sector analysis papers for distribution to clients.• Writing a comprehensive account management guide and subsequent training of Account Executives.• MSN Ad Excellence qualified January 2009.

Sunnyvale, Ca, Us

• Management of high spending clients including Ask and Engrande, who doubled spend during the year I worked on the account.• All aspects of account handling from weekly meetings and quarterly budget reviews to daily ad hoc communication.• Formulated new initiatives for account development and establishing working partnerships with the search engines.• Providing more input for new company initiatives to provide a better service to clients and increase efficiency.

Sunnyvale, Ca, Us

• Sole management of PPC accounts including Ebookers IE & Talktalk. • Additional role of training newly recruited analysts in PPC and internal software.

Sunnyvale, Ca, Us

· Controlling a total monthly spend of nearly £1,000,000 for household name clients.· Managing, restructuring and expansion of accounts.· Analysis of cost, revenue, CPAs and ROIs to evaluate daily seasonality, the effect of recent changes and the impact of competitor’s actions. · Continuous evaluation of different product sectors performance and creating future development plans.· Formulating revenue forecasts using predicted spend levels, seasonal data and historical information.· Writing Ad copies and subsequent analysis of CTRs.· Daily account troubleshooting and client contact.· GAP qualified December 2007 and significant experience with Yahoo and MSN accounts.· Account reviews of potential new clients to be used in pitches.

Online & Offline Marketing Coordinator· Initiated a new online advertising strategy using Google Adwords. Self taught to optimise click volume from the target audience within a restricted budget. In the first 6 months of 2007 a revenue of £100,000 was achieved from a £600 spend with subscequent substantial repeat orders since.· Created magazine advertisements for national publications.Production Coordinator · Producing ornate frames for a Jack Daniels advertising campaign. Assistant Project Manager· Quotation formulating, creative and quality control work. Product Designer and Developer· Project work at the innovation stage of the product life cycle involving research, problem solving, prototypes and client liason.

2.1, Economics & Geography

5 A-Levels, Maths, Economics, Geography, Chemistry, General Studies

10 Gcses