At NFPA, I lead the Digital Marketing team with a laser focus on enhancing user experience through strategic content and data-driven SEO. I've successfully set web content strategies and KPIs around acquisition, engagement, conversion and retention, ensuring our team consistently meets and exceeds our business goals. My responsibility as the website product owner includes prioritizing and driving content and UX enhancements to improve our customer experience, reduce customer support cases, and drive web sales and enterprise leads.My tenure as Senior Manager of Digital Marketing honed my abilities in channel marketing, where I steered NFPA's digital marketing channels and developed campaigns that expanded stakeholder engagement. This experience, coupled with my fluency in SEMrush and Google Analytics, has equipped me with a unique blend of technical and creative skills. Our team's collaborative efforts have yielded significant improvements in web content strategy and UX, contributing to NFPA's mission to serve and educate our stakeholders.
Listed skills include Final Cut Pro, Video Production, Video, Film Production, and 46 others.