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Quick Facts:• 15 years of integrated Marketing and Revenue Operations, Digital, Field, Partner Marketing, Program Management and Sales-/Marketing-tech stack management• 5 years of Management Consulting on revenue growth, value creation strategies and programmatic transformational initiatives• Tech companies with long, complex Sales cycles have looked to me to design, implement and train their Sales and Marketing teams in high-performing Account Based Marketing strategies• Skilled content strategist adept and defining the “right message at the right time for the right buyer” to build awareness, create engagement, drive demand and accelerate velocityExpertise:• Marketing attribution methodology• Marketing Operations/Martech• Revenue operations and reporting• Content Marketing strategy• Branding, messaging, writing• Marketing Strategy• Integrated Marketing Campaigns• Demand Generation• Field & Partner Marketing• Event Strategy & Execution• Program Management• Sales EnablementTech Stack:• Hubspot• Pardot• Salesforce• Salesloft• Clari• Outreach• Tableau• Power BI• Demandbase• IntercomAn expert at developing, executing and reporting on integrated marketing campaigns with bold, differentiated narratives that drive marketing-attributable revenue, I am adept at balancing long term strategy and short-term tactical priorities to establish a sustainable rhythm that makes it possible to meet aggressive growth targets. I offer proven P&L management and the ability to develop new marketing and strategic ideas plus demonstrated digital demand generation, events-driven demand, project management, analytical and leadership skills. People love working with me because I simplify what’s complex, prioritize what’s most impactful, then own the work to produce tactical improvements & multi-year transformative change.
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Vice PresidentBlueprint Equity Sep 2024 - PresentLa Jolla, California, Us -
AdvisorDragon Q Energy Aug 2022 - PresentSanta Barbara, California , Us -
PrincipalPark Cities Growth 2022 - Sep 2024Presumably there are B2B businesses where Sales and Marketing leaders, in perfect sync with each other and their shared revenue plans, consistently exceed their quarterly number. I work with everyone else -
Senior Director, Revenue Marketing & OperationsCardlytics Jan 2021 - Aug 2022Atlanta, Ga, UsA senior leader of the Revenue Strategy & Operations team, I reported to the Global Head of Sales & work closely with Sales, Enablement & Operations leadership to develop & execute a unified go-to-market plan delivering 30% yoy growth. -
Commercial Strategy & Marketing OperationsSbi | Sales Benchmark Index 2018 - 2021Wyckoff, New Jersey, UsWorked with C-Suites to identify & prioritize their biggest revenue opportunities & mobilize their teams to realize that growth. Provided strategic planning, tactical execution & program management across a variety of Sales & Marketing focused engagements -
Principal Gtm Strategy ConsultantPark Cities Media 2007 - 2018Los Angeles, Ca, UsConsulted for b2b brands on revenue growth strategies and delivered complex sales & marketing engagements for enterprise Cloud SaaS offerings including ERP, CRM, Cyber Security, IoT, eCommerce, financial services and manufacturing -
Global Go-To-Market Lead, Risk Intelligence ProductSolarwinds Jan 2015 - Aug 2017Austin, Texas, UsJoined via acquisition and owned the global go-to-market strategy for the Risk Intelligence product within the broader Solarwinds MSP portfolio including product positioning, buyer personas, messaging, regional launch rollouts, MRR proforma attainment as well as all Sales/Channel enablement. -
Marketing ManagerSmb Suite Apr 2011 - Feb 2015*Supported the multi-year transition to a Cloud SaaS model including both product positioning & messaging & the campaigns infrastructure to generate demand*Aligned SMBSuite's unique cloud offering with established Microsoft Partner Programs to ensure unified but differentiated consumer-facing messaging*Project-managed the implementation of an inbound marketing automation platform & campaign strategy which resulted in more than a 100% increase in monthly recurring revenue yoy*Significantly improved marketing metrics & results through new marketing automation systems & improved lead nurturing & scoring.
Ben Redfield Skills
Ben Redfield Education Details
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Georgetown UniversityBusiness/Corporate Communications -
University Of IowaDouble Major: Communications And Theology
Frequently Asked Questions about Ben Redfield
What company does Ben Redfield work for?
Ben Redfield works for Blueprint Equity
What is Ben Redfield's role at the current company?
Ben Redfield's current role is Vice President at Blueprint Equity.
What is Ben Redfield's email address?
Ben Redfield's email address is be****@****dex.com
What is Ben Redfield's direct phone number?
Ben Redfield's direct phone number is +120295*****
What schools did Ben Redfield attend?
Ben Redfield attended Georgetown University, University Of Iowa.
What are some of Ben Redfield's interests?
Ben Redfield has interest in Mobile Tech, Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Index Futures, Animal Welfare, Arts And Culture.
What skills is Ben Redfield known for?
Ben Redfield has skills like Digital Marketing, Social Media Marketing, Marketing Strategy, Crm, Social Media, Online Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing, Customer Relationship Management, Marketo.
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