Responsible for ensuring consistent recognition of the UPS brand through the development, implementation and management of its visual identity. Oversee the creationand evolution of the UPS brand guidelines and identity system, including all-new guidelines with the launch of a recent, new communications platform/advertising campaign.Work cross-functionally with Employee Communications, Customer Communications, Advertising and Public Relations, at the corporate level and within the field and other business units, to integrate the UPS brand identity into communications consistently. Establish relationships with partners throughout the organization to ensure Identity and Design and Brand Management issues are addressed at the conception of projects/initiatives. Review internal and external projects for appropriate brand usage. Core team member to help launch the first-ever global communications platform in 2010 with a goal to evolve the UPS brand beyond the small package business and establish itself as a leader in logistics. Partnered with external agency during the creative phase of launch deliverables to ensure the new platform continued to properly represent the UPS brand. Provided art direction for deliverables used internally and externally, tailoring the look and feel to different audiences. Ensured creative would be relatable to a global audience and extend well beyond the launch to sustain a multi-year long campaign. Initial collateral includes print ads, online ads, online website, employee portal content, videos and retail merchandise. Provide strategic direction to communications projects that support key company initiatives including growth, sustainability, change management and executive updates.Manage the creation and delivery of projects by internal print and online design groups, ensuring that design work is successful in achieving the project’s communication goals.

Provide art direction for video, web and print campaigns as well as other media to support communications. Responsible for all aspects of the project life cycle, from conception through pre- and post-production. Projects range from internal employee videos and Web-based external campaigns to all aspects of print design and production. Manage on-site video production facilities, oversee budgets and provide vendor supervision.Member of the Communication Strategy Group responsible for determining the annual direction of key communication initiatives. Liaison between corporate communications and the Brand & Reputation Management Group to ensure consistent message integration.Development of creative material for projects ranging from the Centennial anniversary celebration, employee growth campaign/online contest, new product launches, customer campaigns, trade shows, executive conferences and advertising campaigns.

Responsible for day-to-day department operations and personnel including assignment and direction of projects ranging for scenic and print to motion graphics and film. Managed scheduling of staff for a 24-hour / 7-day a week art department as well as operation and production budgets.

Led, designed and implemented long-term projects such as athletic season full segment television shows. Elements ranging from scenic show opens and graphics to media kits and apparel.

Designed segment animations, scenic pieces and maintained on-air graphics to support live news and weekly segment based programming.

Designed daily on-air graphics and show package elements.