• Led the development and implementation of marketing plans across three properties, resulting in a 13%+ YoY revenue increase.• Achieved a 14%+ YoY growth in digital room nights, exceeding targets for all properties.• Cultivated key partnerships with Brisbane Lions, Lexus, and Singapore Airlines.

Digital start-up which was founded to apply copywriting, digital strategy and creative talents to the travel, amusement & leisure industries. Creative has been licensed to over a dozen industry-leading organisations across Europe, North America, Japan & Oceania, including Dreamworld, Village Roadshow Theme Parks & Disney. Published content has been viewed by tens of millions of viewers, earning widespread respect from audiences, industry experts and analysts. The platform's success reflects a commitment to excellence in creative output and a deep understanding of the amusement industry's evolving needs and trends at large.

Key management of a marketing agency specialising in commercial media & digital strategy. Key daily activities involve directorial leadership for creative projects (campaigns involving TVCs, digital portals, social media and commercial photography with teams 3-40+ in size), managing clients & their stakeholders (typically boards and executives) to analyse, develop, deliver & refine ongoing strategic & creative marketing outcomes.- Combination of Master of Business Administration & 16+ years experience in digital, campaign, creative and strategy allows for proven, tested and measured ability to confidently align large organisational objectives with marketing & creative outcomes.- 8+ years of proven creative leadership experience managing large on-the-ground teams in tough, high-risk creative environments. Same mature expertise has also been applied to briefing and presenting campaigns to executives, boards and key stakeholders.- From 2015-2019 led a consistent 30% increase in engagement on average across all equivalent projects when compared to than leading national agencies while reducing marketing budget spend by 40% in a like for like comparison.- Creative strategy has yielded 2.5x increase in government tender value for key client in 24 months - Key full-stack digital campaign with local Australian fashion brand garnered 178% ROI in less than 8 weeks (works included brand design, e-commerce platform, full creative including copywriting, go-to-market strategy, social media content & engagement). - Managed marketing campaigns whilst continually optimising and adapting to changing project-specific scopes using channel optimisation and analytics in complex and large multi-department environments with wide-ranging team sizes.- Client list includes 30+ national brands and agencies including Dreamworld, WhiteWater World, Disney+, Starlight Children's Foundation, Wet ’n’ Wild Sydney & NSW Government.

Poached to implement the transition to an internal full-stack creative environment and manage the conceptualisation, direction & delivery of commercial creative (TVC, photography, public relations & social media) for three multi-million dollar attractions. - Achieved 36%+ engagement increase across social platforms in the first thirty days compared to previous agency.- Transitioned media from agency to in-house, resulting in major reduction in costs within the first two months and significantly reducing creative turnaround from weeks to days resulting in ability to produce more creative and double national news features.- Held key role in the later development, execution, and delivery of Dreamworld's 'Biggest Pass' campaign, driving business revenue & overall attendance to its highest levels in four years through PR & creative efforts highlighting capital expenditure.- Role included consulting for executive team on attraction improvements (Sky Voyager) and capital expenditure strategy.- Managed all facets of day-to-day production (including managing external sub-contractors, agencies and talent management), successfully maintained over a dozen department head relationships (wildlife, F&B, operations etc.) and oversaw asset distribution to media agencies and national news channels.- Experienced a premature end to the role due to COVID-19 impacts on the tourism industry at large.

Managed the operations of over 30 unique amusement attractions and a dozen operations teams during peak holiday periods across four capital cities.- Generated a remarkable 20% year-over-year profit increase over three years as a result of new operations & marketing strategies- Implemented a national business transformation strategy, streamlining day-to-day operations through new safety & employee governance systems that complied with new national safety regulations.- Leveraged marketing and digital transformation skills to develop online campaigns that tripled bookings during peak periods of operation while maintaining high Net Promoter Scores.- Created business processes to continuously optimise safety and operations procedures to maximise guest experience, satisfaction, and retention. Also monitored ongoing business finances, managed client relations and operations teams and oversaw on-location management for high-end corporate events.

Managed marketing strategy for Sugar & Spice's two retail stores, eight wholesale brands, and fifty wholesalers and distributors in the Asia Pacific region.- Implemented a successful digital transformation project, including new e-commerce platforms, a distributor digital asset manager, and IT governance for retail stores and brand guides for wholesalers- Maintained marketing and IT governance while overseeing creative production and managing digital marketing products for distributors- Liaised with stakeholders and wholesalers and reported to the board on a regular basisAchieved a 70% reduction in warehouse stock and a threefold increase in digital revenue over an 18-month period