I'm having the hardest time writing this bio overview section. It's hard to tell your own story. I think it's because we are just too close to it, too locked in on all our own details, wondering how on earth we are going to fit even just the professional part of our life story into some short, 2000 characters or less box here on Linked In. It's even worse with our organizations. Most people's knuckles turn white when they are asked to give an "elevator pitch" about their company, or even worse, listen to someone else try to describe it. It feels like some businesses aren't really made to be shared on an elevator ride. It's the problem that I am spending the majority of my professional energy trying to solve. Today, we've found that a large part of the answer lies in two places: Listening and Brand. Listening, because often other people who are less entwined in your world can usually see things more simply and clearly than those who are too close. Brand, because as an idea, a brand is something that is felt, that resonates, that doesn't just need words to communicate something. Ask me to show someone a picture of my work in an elevator pitch, and they'll understand far more than what my few sentences could have done alone. So that's me, and my wonderful work companions. We're helping founders of small businesses, solopreneurs, partnerships, CEOs & boards of directors to tell the stories of their companies and organizations. We use listening, words, design, and content to reach the many and inspire the few.