As the CEO and co-founder of StoryBox, I’ve been dedicated to building a company that transforms the way businesses create and manage video content. Alongside my partner, Rusmin Causevic, we launched StoryBox in 2018 to address the growing need for seamless, compliant video creation in corporate communications. My vision has always been to simplify the video production process, making it accessible to everyone in a company—from HR to marketing—regardless of technical expertise.StoryBox uses advanced AI technology to guide users through the entire video content lifecycle, from creation to publishing, ensuring compliance and quality at every step. This focus on usability, combined with innovative AI algorithms, has allowed us to attract major clients such as Allianz, Evonik, RWE, and Telekom. Under my leadership, StoryBox raised €5.5 million in Series A funding in 2024, enabling us to scale further and continue innovating in the B2B SaaS video solutions market.Key Achievements:↳Raised a total of + €7.5 million in funding by investors from Wille Finance, BayBG, HTGF, CK, and G8.↳Built a platform that enables teams to create high-quality, compliant video content quickly and efficiently.↳Secured partnerships with major corporate clients, including Allianz, RWE, and Telekom.↳Positioned StoryBox as a leader in AI-powered video solutions, particularly in HR, marketing, and employer branding.About StoryBox:StoryBox is an AI-powered platform that enables companies to create, manage, and distribute compliant video content seamlessly. Designed for HR, employer branding, and marketing, StoryBox's end-to-end video creation solution is built on AI algorithms that streamline the entire process, from planning to publishing. With customisable templates, built-in consent management, and cloud-based asset storage, StoryBox empowers teams to create dynamic, professional videos that drive engagement and improve communication across the board.

As CEO of Yatego Group, I led one of Germany's leading eCommerce and local commerce platforms, which was backed by VC firm Acton Capital Partners. With over 10,000 eCommerce merchants, Yatego held a strong position in the German market. I oversaw all operational units, managing a team of 70+ employees while also serving as the director of the management team and representing the company to investors.Key Achievements:• Managed over 70 employees across all operational units.• Directed company strategy and long-term growth plans.• Successfully led the investment and exit process, ensuring a smooth transition for investors and stakeholders.• Took on full P&L responsibility, reporting directly to the board of directors.Joined the supervisory board post-exit to provide ongoing leadership and guidance.About Yatego Group:Yatego is a prominent eCommerce marketplace and local commerce platform in Germany, offering a comprehensive platform for over 10,000 merchants. Backed by Acton Capital Partners, Yatego serves as a key player in the online commerce space, connecting businesses with consumers through a range of digital services

As Director of Advertising Sales for Europe at Microsoft, I led the strategy and execution for the European advertising business, driving revenue streams and business growth across multiple markets. I was responsible for developing and managing the European advertising strategy while overseeing sales and account management teams across the represented countries. In this role, I also managed the development of Microsoft's advertising product portfolio and led strategic alliances with media agencies and advertisers.My responsibilities included forecasting, budgeting, yield management, and building strategic partnerships. Additionally, I managed external partners and vendors, led business development initiatives, and identified new revenue opportunities. I played a key role in integrating the Ciao Commerce advertising division with Microsoft's subsidiaries across Europe and was part of the management team that successfully facilitated the sale of the Ciao business.Key Achievements:• Exceeded budget targets by 115%-124% annually, with a 25% annual growth rate from 2008-2012.• Led Microsoft's advertising business to receive top 10 awards for global campaigns at the Montreux Media Festival.• Achieved Microsoft’s Circle of Excellence, the highest global sales award.• Successfully diversified and drove the sale of the Ciao business to an international publisher group.• Represented Microsoft as a business lead at trade shows and in speaker roles, driving business development and public engagement.About Microsoft Germany GmbH:Microsoft Germany GmbH is a subsidiary of Microsoft Corporation, one of the world’s leading technology companies. The company focuses on software development, consumer electronics, personal computers, and related services, with a strong presence in the European market.

As Director of Sales and Business Development at Buongiorno, I was responsible for driving sales and business development for mobile marketing services across German-speaking territories and Eastern Europe. I led the development of business cases and pricing models for new media display products while managing three sales offices and a team of 8 sales managers and 3 account managers.I was also tasked with identifying new revenue opportunities, negotiating senior-level deals with agencies and direct clients, and overseeing the development of integrated mobile and online marketing solutions. A significant part of my role involved internal sales management support, staff training, and the execution of a comprehensive sales strategy to drive growth.Key Achievements:• Exceeded budget targets by 112% through effective sales strategies and business development initiatives.• Managed strategic global deal alliances across 34 countries, expanding Buongiorno’s market reach.• Established the CMO Initiative to streamline marketing efforts and cross-functional team structures.• Developed new business services and built strong relationships with technical and non-technical teams to ensure product success.About Buongiorno Marketing Services:Buongiorno is a global leader in mobile content provision, mobile marketing, and the development of advanced mobile data solutions. The company operates internationally, offering innovative mobile and online marketing services to businesses worldwide.