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Following on from the development of a successful online business within the UK the Bott Group asked me to spearhead a strategy to expand the current Online Retail offer and consider new online & digital offerings:>> Sales Achievments- Continued exponential sales growth within the UK market- Exponential sales growth in the French market>> Strategy & Planning Achievements- Creation & implemention of a global growth strategy for Online Retail - see below- Building of a Global Online Retail team comprising of sales, marketing & technology professionals>> My Approach & StrategyMy strategy was based on consistently delivering an exceptional customer experience throughout the customer journey in a cost effective manner. To achieve this I mapped the customer journey set target metrics for each step. Behind each target was a clear action plan to support delivery and achievement of the target. Each target was then owned by specific member of the team who had the freedom to apply their creativity to deliver the result. This approach ensured all metrics had clear owners and contributed to delivering an excellent customer experience. It also brought together marketing, sales, service and digital technology professionals, each using thier own creativity to achieve a shared goal.

Key Achievements- Creating a fast growing online business - Bott Smartvan-Transforming very small team to an in house Marketing, Digital & Innovation specialist service comprising of over 15 experts serving multiple sales channels & markets - Building a in house Digital Development Team covering to support the growth of our digital businesses - Creation of an insight driven culture to drive sharp briefs and clear validated actions – thus aligning commercial & technology teams. - Creation of in-house CGI graphics capability - Successful roll out of clear planning tools and techniques to ensure clear direction & alignment - Instigated regular employee engagement surveys to measure progress in key areas such as clear direction, autonomy and personal development – pin pointing areas for improvement. This drove several key initiatives such as flexible working and clear employee development plans.

Led the business to develop and implement a new commercial and brand strategy, transforming sales and profitability.Key Achievements• Delivered an 82% increase in turnover to £1.82m within 18 months.• Increased revenue contribution per unit by 50%.• Implemented company and product re-branding strategy, including the production of new film, photographic assets and new website, within 6 months.• Winner of Unlocking Cornish Potential Contribution to Business Growth Award.• Awarded silver in the Website Category of the 2010 Cornwall Business Awards.• Led targeted dealer recruitment drive to increase dealer numbers by 30%.• Completed strategic business review with business owners and developed 5-year business plan.• Launched and promoted company YouTube, Facebook and Twitter channels gaining industry leading numbers of followers and views.• Sourced over £27,000 of EU convergence grant funding for business.

Led and developed digital and e-CRM strategy to maximise brand awareness and lead generation.Key Responsibilities• Development and implementation of the future Land Rover digital strategy.• Management of natural and paid search strategies including recruitment of SEO agencies.• Selection and management of digital, search and customer contact agencies.• Monitoring of online metrics and development of subsequent marketing actions.• Close liaison with marketing team to develop digital plans to support offline marketing and product actions.• Management of online lead acquisition and qualification process.• Generation of CGI, film and interactive assets.• Development of external partnerships to generate test drive leads.• Management of dealer websites.Key Achievements• Launched a refreshed Land Rover UK website including vehicle configuration tool.• Sourced and launched a new e-CRM tool resulting in 90% cost savings.• Launched new Land Rover Experience interactive film and CGI web content, resulting in a 300% increase in dwell time.• Launched a new data acquisition strategy resulting in a significant increase of qualified leads.• Developed paid and natural search strategies delivering increased website visitor numbers.• Maximised the value of Land Rover events and sponsorship activities by working closely with the sponsorship team to bring events to life through the digital channel.• Built close relationships with dealers and Land Rover Experience centres and demonstrated the value of investing in the digital channel.• Development of a partnership with Ski Club of Great Britain delivering increased brand awareness and a significant number of leads.

Creative development, project management and production of Jaguar brochures for global markets. Key Responsibilities• Delivery of all Jaguar brochures to over 40 markets.• Management of a team of 10 individuals consisting of 8 external and 2 internal agency staff.• Management of a budget of £5m. • Negotiating agency contracts and managing spend.• Management of overseas location and studio photo shoots and subsequent image approval process.• Close collaboration with Global Marketing team and local markets to ensure alignment with ongoing and launch marketing actions.Key Achievements• Created and managed a new brochure development process which enabled brochures to be with dealers prior to new models being in the showroom.• Developed ground breaking A3 size brochure set for the launch of the Jaguar XK sports car incorporating a completely new creative direction for the brand.• Developed a culture of accurate project planning and on time delivery within the team resulting in positive feedback from local markets and dealers.• Led a new positive agency team approach, removing barriers between agencies and promoting collaborative working practices.• Liaised closely with senior management up to Managing Director level to gain support for the publications strategy.

Sales reporting, forecasting, stock analysis and management for Jaguar UK.Key AchievementsLaunched a web-based sales forecasting tool for the UK enabling accurate tracking and forecasting of monthly sales figures at dealer, regional and national level.Improved dealer performance through analysis of territory data and development of subsequent marketing plans.

Provided a link between dealership workshop staff and engineering teams. Managed regular focus groups to understand and resolve dealership and customer issues.

Supported design team in development of new products prior to gap year travel to Africa.

Worked with engineering team on technical analysis of wind farms and turbines.