With over 25 years of marketing experience spanning small agencies to large multi-nationals, I bring a wealth of knowledge and expertise to the table. As a Digital Platform Technologist, I'm passionate about driving results through innovative marketing strategies.At My Digital CMO, we empower marketing leaders to take control of their strategies and achieve remarkable outcomes for their customers.

Lead the global initiative with a mandate to define the new way forward for Customer Experience Platforms that will lead Mazdas transition to a seamless global Branded Mazda Experience.

My role as a leader with Mazda's application development team is to build and maintain the framework for delivering the ultimate customer experience. I am responsible for bridging the knowledge and strategy gap between Mazda's operational business requirements and tailored digital experiences managed by IT.This multi-disciplinary role focuses on improving the end customer experience and adoption of digital dealer sales tools and engagement platforms to ensure all brand touchpoints consistently deliver Mazda's premium brand experience. Responsible for product management, product development and strategic innovation across these key platforms.Mazda Digital Platform www.mazdausa.com and integration into the multi channel marketing stack including strategic development such as Sales Force Marketing Cloud and connected vehicle app. New in 2020 – Stand up of and transfer to in house production support - Represent Mazda North American Operations on the Global Digital Platform initiativeMazda Digital Retail ProgramImplement Digital Retail & Service transparency program across the dealer network supporting a network of preferred suppliers and technical partners including Mazda financial services. First for Mazda National Parts eCommerce Platform, from proposal to launch incorporating the Mazda Motorsports eCommerce platform.Dealer Engagement & TrainingManagement of the key employee engagement properties & the strategic revision of them under the Mazda Brand Academy Portal Initiative- MBA Portal- Dealer Employee Engagement (Rewards and Recognition) Platform- Dealer Learning Management SystemMazda North America Corporate Intranet and Dealer Extranet30,000 user Intranet /Extranet Project launched late 2020

I was brought across from Mazda Australia to lead Online Marketing, Customer Relationship Marketing(CRM) and related channel marketing communications. Backed by an engaged and productive team I was responsible for all aspects of digital marketing including SEO/SEM, email marketing campaigns, www.mazdausa.com and national printed customer campaigns.Key Responsibilities:- Strategy execution and delivery of the new mazdausa.com website including SEO/SEM and actionable web analytics - Content generation and publication including events including vehicle launches, motor shows, press releases and motorsport- Develop and drive the strategy to embrace a modern, customer-centric data-driven marketing operation.- Omnichanel Customer direct communications across the Mazda Customer Engage owner communications program (over 1 million owners per year)- Pre-sale, vehicle launch, and direct customer communications across all digital and printed formats - Social media strategy and managementKey initiatives:- Managed a team of 12 to deliver marketing communications goals while defining new strategy and innovation programs with key delivery partners. - Delivered the all-new MazdaUSA.com website according to the latest global digital platform guidelines - Introduced customer journey mapping and benchmark for the ideal Mazda customer experience across the integrated marketing operations for the US.- Led the initiation, strategy and roll out of the Mazda North American marketing technology platform and advertising technology platform incorporating data driven customer centric marketing and analytics, email marketing and lead generation.- Led US participation in development of the global customer experience benchmark.- Defined and delivered the MyMazda app - first connected car application platform phone application.

After a track record of success, all 'digital' ownership was passed to my management in order to control the (successful) implementation of the global digital platform framework. The Mazda Australia outbound call center operation was also added to the Loyalty team in order to further streamline our customer communications. Responsible for:Digital strategy and channel management including Web, mobile, social. CRM and customer loyalty program development and management including customer direct communications, owner communications program, service communications, vehicle campaigns. This program was considered global best practice for Mazda.Mazda Australia outbound Courtesy Call CenterSuccessful re-platforming of www.mazda.com.au

I joined Mazda to head up the newly formed Loyalty team, designed to re-define Mazda's communications to be customer centric, focus on recognition and loyalty and transform our CRM practices to new digital platforms.Responsible for owner communications including:CRM, Mazda customer loyalty program, social media, direct mail campaigns, pre-launch campaigns, customer retention programs.The Mazda CRM 'Owner Program' was and is considered industry best practice.

Managing AGPC online sites (grandprix.com.au, motogp.com.au), CRM system and AGPC patron marketing programs.

I have completed numerous small contracts creating, managing and producing various marketing and web development projects for local small business clients.

B2B Loyalty programs and sales incentives programsManaged communications and rewards programs Managed online promotional Merchandise site

Procuding large scale commercial websites

This role was in Shell Services International. An IT client service company within the Shell group of companies. The primary focus was the setup and architecture of department sites on the Shell Intranet.