Leading the global e-commerce strategy focused on maximising sales and growth across owned DTC and retailer platforms.

As Ecommerce Manager I was responsible for all things digital, including the 3 locally owned Perricone MD websites and the 15 e-tailer sites we retailed on. I had Full P&L responsibility as well as overall channel strategy and execution. The role placed an emphasis on commercial and team management, planning, execution of key marketing initiatives, increasing brand awareness and delivering a best in class customer experience. Throughout my time at Perricone MD I developed strong relationships with retailers and managed all external digital agencies and partners, demonstrating strong influencing, collaboration & communication skills. I ensured profitable sales growth by outlining clear annual objectives and setting actionable goals that were measurable via relevant KPI’s. I was able to achieve a growth of +109% in traffic to site and +135% in revenue from 2017 to 2019. I additionally played a key role in implementing a new ERP solution (Netsuite) and re-platforming all 3 owned sites from Magento 1 to Shopify Plus.

Main Duties;- Develop and implement a commercially led Ecomm strategy in partnership with the marketing team- Develop and implement Ecomm strategy to increase traffic, conversion and revenue.- Work closely with brand marketing team/ global digital team to maximize sales opportunities. - Manage the execution of campaigns in collaboration with marketing including overall strategy, messaging, email acquisition, win back programs and solutions to increase sales generated from emails.- Monitor sales and site metrics. - Perform deep dive analytics to understand opportunities to improve KPI performance. - Summarize findings that further optimize the site. - Recommend new features/functionality. - Develop and execute appropriate actions plans. - Oversee external E Tail partners and ensure they execute their responsibilities as agreed upon. Drive their business to meet sales goals while protecting brand equity. - Ensure all appropriate business partners are kept up to date on the latest eCommerce planning initiatives and collaborate with cross-functional teams. - Conduct competitive analyses, staying abreast of industry best practices, integrating learnings into the overall brand’s digital marketing strategy.- Identify and develop new features/functionality for website enhancements that improve conversion rate and user experience. Skills gained in• Presentation and communication skills (both written and oral)• Proven strategic and tactical thinker with excellent analytical capabilities• Solid knowledge of the ecommerce and industry technologies• Strong ability to influence others to achieve common goals and work effectively with all levels across an organization• Work well both independently and collaboratively as part of a team• Excellent project management skills• Web Analytics skills

Main Duties;- Generate weekly reporting using Google Analytics.- Manage translations for European Markets (Italian and German.)- Design, create and build weekly promotional campaigns (landing pages, product pages, categories, banners) for the UK, German and Italian market.- Create weekly Responsive promotional emails/trigger campaigns and segment contacts for resends.- Create display banner advertising for PPC.- Work to deliver a consistent brand look across all e-tailer websites.- Help to manage and maintain Perricone MD Blog and social channels.- Contribute in maintaining and updating the UK, German and Italian websites to ensure content/promotions/pricing is correct and up-to-date.- Investigate new ways to promote and build the Perricone Brand (my account, gift vouchers, refer a friend, mobile website).- Use Optimizely to A/B test designs before implementation.- Design and create retail promotional material (window displays, display counters, show cards) for Harrods/ Liberty ectExperience gained in;- CMS programs such as Magento and Wordpress.- Multi device design (desktop, iPad, mobile, app, banners, email etc).- Customer insight and user experience.- Working for a retailer in an ecommerce environment. (full 360 approach)- Html and CSS- Microsoft Office- Adobe Creative Suite: Photoshop, illustrator & Indesign- UX best practice.- working within corporate brand guidelines. - Attention to detail - working to tight deadlines within one of Europe’s fast moving market-places.- Work closely with European Ecommerce Manager and Marketing Manager to constantly deliver market leading creative to improve engagement and performance.

Main Duties;- Creating Google advertisements and banner advertisements for websites- Assisting with the design of Landing pages- Development of brochures for various instalment projects- Assisting with updating and maintaining companies websites