More than 25 years of experience in creative business development, brand building, strategic positioning, design thinking and the development of novel market cultivation models. Since 2000: Development of the XEO method – Heritage creates Future: a special approach for DNA based development of companies, businesses and brands.In charge of key projects with a strategic momentum in the history of several companies: creative business development, positioning & brand development. For international blue chips and well-known German family companies.Have a look:> Since 1995 strategic positioning concepts for the Henkel technology & chemical divisions, incl. creating the Division Branding „Care Chemicals“> 1999 Spin Off of Henkel's chemicals business to become the independent company Cognis. Development of the positioning, brand building & storytelling.> 12 years of strategic business development incl. creation of novel market cultivation models like "Feelosophy" and "Newtrition" and continuous writing of the equity story for Cognis: owned by PE Goldman Sachs, Schroder Ventures, Permira.> 2010 BASF buys Cognis : Post merger integration of Cognis Personal Care and Human Nutrition business into the corresponding business units of BASF. Development, positioning and repurposing of category brands: Care Creations & Newtrition in the Personal Care and Human Nutrition Markets.> 2007 development of the strategic repositioning and brand building of the conglomerate RAG, Degussa, and Steag to become the creative industrial group Evonik – Power to Create.> Strategic positioning of Borussia Dortmund and capitalization of the BVB brand, on the occasion of the 100th anniversary in 2009 – including development of the brand re-design & the value proposition "Real Love." / "Echte Liebe".